Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Voltaren, Sensodyne, Panadol, Advil, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. As a Brand Manager (m/w/d) VMS you will be responsible to drive our Wellness category from strategy to execution. You will be leading projects across all areas of marketing to enhance our brand image, increase awareness and drive sales growth. This role requires a strategic thinker with a passion for marketing and experience in brand management. Key Responsibilities: Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights Drive development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items Plan and oversee advertising and promotional activities, including media, digital marketing, social media, etc. Collaborate with creative teams to develop engaging content and marketing materials Work closely with the innovation team to drive brand pipeline and manage product launches to market entry Manage the brand's marketing budget, ensuring efficient allocation of resources as well as monitoring effectiveness of campaigns and initiatives Analyze data and market trends to assess brand performance and make data-driven decisions Build and maintain relationships with external partners, such as advertising agencies and media Manage brand equity through successful deployment and localization of global toolkits Drive close collaboration with global Wellness category and across EMEAL region to drive scale and synergies Support and mentor junior associates on the marketing team Qualifications & Skills: Bachelor's/Master degree in Marketing, Business Administration, or a related field. Proven experience in brand management or marketing roles, ideally with VMS/OTC background Strong analytical skills and business acumen Excellent communication and interpersonal skills as well as creative thinking and problem-solving abilities Proficiency in digital marketing tools and platforms amd ability to manage multiple projects and meet deadlines Fluent in German and English What we offer Join a dynamic team in an inspiring and international environment, right in the heart of Munich. Embrace our engaging culture of open, direct communication, or "Du-Kultur," while working in a central location. Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom. We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you’ll receive a performance- based bonus that recognizes your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan. We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work. Health and well- being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports- related perks. Plus, you’ll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options. Your growth matters to us. We offer an extensive range of training opportunities, covering leadership, business skills, and technical competencies. You can even participate in our own "Mini-MBA" program at no cost to advance your career. We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich, and our "Lease-a-bike" program. Job Posting End Date 2025-12-18 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.