Overview
Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.
We are hiring a Social Media Manager to own and grow Bella & Bona's presence across Instagram, TikTok, and any other platforms where our audience lives.
You will not just post content. You will build a social brand that people genuinely follow, engage with, and talk about combining creative instinct, sharp editing skills, and a deep command of AI-powered tools.
Your mission
Build and grow Bella & Bona's social media presence into a channel that drives real brand impact.
You will own everything from concept → content → publish → analyze, with a strong focus on creative quality and audience growth.
1. Content creation & channel ownership
Own and grow our presence witha focus on:
* Instagram (Feed, Stories, Reels)
* TikTok
You are responsible for:
* Developing a consistent content strategy
* Ideating, scripting, and producing content
* Publishing, community management, and engagement
* Editing Reels and TikToks that stop the scroll
* Adapting content formats to platform trends
* Bringing a strong visual and storytelling sensibility to every piece
We expect you to think in formats and stories, not just posts.
2. AI-powered content workflows
AI is a core part of how we work, and we expect you to use it daily to move faster and produce better content.
You will use AI tools to:
* Generate and refine content ideas, captions, and scripts
* Create and enhance visuals and thumbnails
* Produce or enhance voiceovers and audio
* Automate repetitive content tasks and scheduling workflows
* Analyze trends and surface insights faster than manual research allows
We expect you to think in systems and leverage, not manual execution.
3. Trend & community intelligence
You will stay ahead of the curve:
* Identifying emerging trends on TikTok and Instagram
* Adapting formats quickly and creatively
* Building genuine engagement with our audience and community
4. Performance & growth
You will track and improve key metrics such as:
* Follower growth and reach
* Engagement rate
* Video views and watch time
* Content performance by format and topic
5. Paid social media ads
You are comfortable running and optimizing paid campaigns on social platforms, including:
* Instagram and Facebook Ads (Meta Ads Manager)
* TikTok Ads
Your profile
We are looking for someone with a genuine passion for social media, a strong creative eye, and a real command of AI tools.
You likely bring:
* Proven experience managing Instagram and TikTok accounts (brand or creator)
* Strong short-form video editing skills
* Deep understanding of both platforms and following all the trends
* High ownership and a bias for experimentation
You are extremely strong with AI
* You use tools to draft and improve content fast
* You have experimented with AI image/ video and audio tools and know when they add value
Experience in food, lifestyle, or consumer brands is a strong plus.
Why us?
* Full creative ownership of our social channels
* Direct impact on brand perception and growth
* Work at the intersection of food, culture, and content
* High autonomy to test new formats and ideas
* Fast-paced, ambitious team that values great taste
Bella & Bona's Team Culture
* Mission-driven and long-term oriented – we focus on building a sustainable company with real impact
* Strong sense of ownership – we take responsibility and act like founders
* Open and proactive communication – clarity, honesty, and solutions matter
* High execution standards – we move fast and care deeply about results
* Continuous learning mindset – we constantly improve how we work
* Customer-centric approach – everything starts with delivering great experiences