We are an international group of development-oriented commercial banks for micro, small and medium enterprises (MSME). Our overarching goal is to combine a high developmental impact with economic success.
For our Group Marketing team at ProCredit Holding in Frankfurt am Main, we are seeking a motivated
Senior Marketing Analyst (m/f/d)
As part of the Group Marketing team at ProCredit Holding, you will play a central role in advancing our group-wide marketing approach through strong analytical thinking and performance steering. You will act as a strategic interface between Marketing and Data & Analytics, translating our marketing strategy into measurable goals, relevant KPIs, and operational requirements – while also supporting the countries in evaluating and optimizing local marketing initiatives.
Translate the overarching marketing strategy into operational objectives and corresponding marketing KPIs for performance tracking
Collaborate closely with the Group Data & Analytics team (define marketing requirements, specify data needs and processing logics)
Cooperate with market research agencies to meet informational needs related to customers and competitors
Prepare and interpret analytical results for Group Marketing, including deriving actionable recommendations
Evaluate local implementation across countries, identify areas for improvement, and advise country marketing teams accordingly
Promote a data-driven working culture across the international marketing community
Contribute marketing-specific perspectives to digital performance measurement, customer journeys, and channel optimization
Several years of experience in marketing analytics, marketing controlling, or strategic marketing
Strong understanding of the link between marketing goals, data analysis, and operational execution
Proven experience working with Data & Analytics teams; ability to formulate precise requirements and interpret insights from a marketing perspective
Confident handling of KPIs, performance dashboards, and relevant analytics tools
Solid digital expertise, including experience with digital marketing metrics, marketing automation tools, and web analytics platforms (e.g. Google Analytics, HubSpot, Adobe Analytics)
Fluency in English; additional languages are an asset
A challenging and diverse role with international exposure
Room for initiative and innovation in shaping the way we steer and measure marketing
A value-driven working environment focused on sustainability, transparency, and long-term development
A pleasant and open working atmosphere and an international team
Flat hierarchies and short decision paths
Interesting and challenging tasks and cross-team project work
Company pension scheme
Deutschland Ticket (country-wide transportation pass valid on regional trams, busses and trains)
EGYM Wellpass (membership valid at a number of gyms throughout Germany as well as for online fitness courses)
JobRad (pick a bike and pay a monthly rental fee to the company with the option to buy after three years)
jobs-marketing@procredit-group.