Job Description The Specialty Care Launch Lead, International is responsible for launch readiness and cross-regional pre-launch activities across the International region, with a clear focus on accelerating appropriate patient identification and uptake in alignment with Sobi’s mission to improve the lives of people living with FSC/sTGH. You will drive cross-functional execution across Commercial, Medical and Market Access, as well as external partners, to enable timely and compliant adoption of diagnostic pathways and pre-launch engagement. You will establish scalable frameworks, digital engagement approaches, AI-enabled insights and performance metrics that translate scientific insights into actionable plans—while upholding high ethical standards, data privacy, compliance and patient-centricity. Key responsibilities Lead end-to-end International launch planning and execution—from disease awareness to patient identification, referral and appropriate next steps—adapting to country-specific requirements. Identify key barriers and risks to launch success, design mitigation plans and track impact across markets. Develop stakeholder segmentation and engagement strategies across HCPs, payers and patient organisations, ensuring fair-balanced, compliant materials and interactions. Partner closely with Medical Affairs to align scientific narrative, medical education and data-generation priorities; capture and synthesise field insights to refine strategy and tactics. Collaborate with Market Access to shape evidence needs and value messaging that support reimbursement and (where relevant) funding of diagnostic services. Enable affiliates/partners through launch toolkits, capability building, training and readiness milestones; ensure consistent measurement and ways of working. Define and run KPIs and dashboards (e.g., diagnostic access, time-to-diagnosis, referral conversion, stakeholder reach/engagement quality) and drive continuous improvement. Drive the development and deployment of digital launch enablers, including omnichannel engagement plans, modular content, CRM/Veeva-enabled field execution, marketing automation and virtual/hybrid education formats. Use data, analytics and compliant AI-enabled tools to improve launch planning, stakeholder segmentation, insight synthesis, content personalisation and performance optimisation across markets. Manage external vendors/partners delivering cross-regional programmes and disease awareness initiatives; ensure cost-effective, high-quality and compliant execution. Operate within all applicable laws, industry codes and Sobi policies, maintaining strong integrity, data privacy and non-promotional conduct.