THE ROLE & THE TEAM As a (Senior) Marketing Manager for Sweden you will position Zalando as the leading online shop for fashion in the market. You will be responsible for developing a comprehensive marketing plan and executing all local marketing activities to further develop the Zalando brand in Sweden. You will act as the guardian of the Zalando brand and work closely with cross-functional teams to ensure consistent messaging and seamless execution of marketing campaigns across multiple channels. This role is Berlin based and relocation is necessary. This role is a maternity cover and includes a limited contract. INCLUSIVE BY DESIGN If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles! At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential. We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you. Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) The (Senior) Marketing Manager plans, orchestrates and executes all local marketing activities across multiple touchpoints (paid, owned and earned media) to drive brand awareness, build brand equity and support certain categories and/or propositions. Type of initiatives could include local events, brand partnerships, marketing stunts and sponsorships Roll-out and amplify Zalando’s global brand moments in Sweden to ensure local relevance and engagement with our Swedish audience Collaborate with our internal media team and local media agency to ensure seamless execution of campaigns across various channels. You help define and implement a touchpoint and media strategy in line with SE market strategy and ensure we land all of our campaigns with impact Manage our local ambassador programs in collaboration with our local influencer Marketing agency to create authentic and impactful content that aligns with the brand and drives visibility and growth for our key categories and/or propositions. Manage the local marketing budget, ensuring efficient allocation of resources and maximised effectiveness across all marketing initiatives. Develop a deep understanding of marketing effectiveness and identify (local) consumer trends and competitive insights that guide decision making Liaise closely with cross- functional teams (Benelux Market, Commercial, CRM, Buying, PR, Corp Comms) to ensure alignment between our activities, report back on performance and collectively deliver against our overall business goals Work closely with local agencies, ranging from creative agencies, media agencies, influencer agencies, to language service providers in your market WE'D LOVE TO MEET YOU IF You are a seasoned marketing generalist with solid experience (5 years of professional experience), preferably in e-commerce fashion with a proven track record in planning and executing successful marketing campaigns and driving business growth You speak Swedish perfectly (native / mother tongue language) and are fluent in English You have a deep knowledge and understanding of the Swedish market and know how to adapt strategies to fit local market preferences, cultures, and requirements. You have a strong experience with full funnel media planning, including paid, owned and earned media channels You have strong skills in collaborating and negotiating with internal and external stakeholders, including agencies (media, creative) and/or key partners. You have experience in working with them to drive creative excellence and maximise marketing effectiveness You get things done in a fast- paced and continuously changing environment and you have exceptional communication and interpersonal skills. You are a team player, well organised and feel comfortable leading multiple key projects with different stakeholder groups. OUR OFFER Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. 27 days of holiday a year to start for full-time employees 2 paid volunteering days a year Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration Work from abroad for up to 30 working days a year Employee shares program 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners Relocation assistance available (subject to prior agreement) Family services, including counseling and support Health and wellbeing options (including Wellhub, formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review