The Germany Marketing Manager is responsible for delivering the German & Austrian marketing strategy through a consumer facing Omni channel proposition encompassing acquisition, reactivation and retention activity to drive engagement across our target audiences. The individual will work on developing a consumer journey proposition to drive engagement amongst the retail online trading audience. This role serves as an ambassador to follow the CMC Markets models of brand engagement and maintain a focus on driving meaningful customer awareness.
Key responsibilities:
Marketing strategy:
* Create, deliver and manage the German & Austrian marketing strategy, striving to deliver best possible ROI.
* Generate sales leads through the delivery of above/below the line marketing communications, in line with targets.
* Conduct competitor analysis, client surveys and market research as required
* Implement and oversee client retention and re-engagement activities
* Organise and promote sales seminars and events in the region
* Provide monthly reporting to Head of Marketing - Europe
Brand Management:
* Based on consumer insight, roll out new campaign creatives, ensuring you maintain a consistent global design language, positioning CMC Markets as a premium provider and to stand out against competition.
* Be a brand guardian, maintaining the CMC Markets brand in accordance with global guidelines and always looking for opportunities to promote and grow the CMC Markets brand in region.
Campaign Management & Intergraded Communications:
* Run consistent campaigns as well as tactical campaigns and product launches.
* All campaigns to be integrated across all channels and across all customer touch points, maintaining a good marketing mix to include ATL channels (where budget permits).
* Overseeing and approving translations for all regional email communications and website content.
PR & Content Management:
* Manage local PR strategy to communicate CMC Markets corporate narrative and brand story, raising brand awareness, achieving positive brand sentiment and to position CMC Markets as thought leaders.
* Develop a well-planned purpose for all content created ensuring everything is aligned with media and PR.
Digital Marketing:
* Monitor and analyse regional website and digital advertising performance with support from the Digital team.
* Work with the centralised Digital team to implement all acquisition initiatives including website, online campaigns, landing pages, SEM optimisation, social media and other new media initiatives.
* Work with Group to deliver local social strategy to ensure we are using the appropriate channels social for brand awareness, education, engagement and customer service.
* Advocate for community management, managing all local reviews and all social engagement to protect and steer brand sentiment
Budget Management:
* Plan and manage the regional Marketing spend, ensuring alignment with the allocated budget
Team & Relationship Management:
* Effectively manage a small Marketing team in Frankfurt to ensure the effective and efficient delivery of the Group Marketing strategy, at a local level
* Build strong relationships with external agencies, where appropriate
* Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training
* When dealing with all customers, clients or colleagues ensure that we provide a clear, fair and consistent high quality service that presents a professional and positive image of CMC Markets
* Take all reasonable steps to ensure appropriate confidentiality
* Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role
KEY SKILLS AND EXPERIENCE
Essential criteria
* Demonstrable marketing management experience
* Marketing or relevant qualification
* Fluent German and English language
* Knowledge of digital marketing channels including SEM, PPC and affiliate programmes
* Experience of lead generation activities in B2C environment
* Strong copywriting skills and excellent attention to detail
* Autonomous worker with strong project management skills
* Excellent communication and interpersonal skills
* Ability to work within fast paced, dynamic environment
* Self-motivated and driven; able to act on own initiative
Desirable criteria
* Experience of working in Financial Services
* Financial derivatives / online trading marketing experience would be advantageous
* Customer lifecycle (retention, loyalty) experience
* Proficient in using Google Analytics
* PR management experience
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.