OverviewWhat you´ll doLead European brand strategy and steers brand portfolio as well as trademark strategyDevelop strategies to ensure consistent customer experienceManage and coordinates brand architecture in terms of nomenclature, book-values etc.Develop brand guidelines to ensure consistency in look and feelAnalyze brand health indicatorsOrganize market research and develops plans to address deviations in brand structureSupport marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch pointsDevelop systematic approaches and programs to identify and map Consumer Journey Generating long-term innovation ideas and developing them with technical functionsResponsibilitiesLead European brand strategy and steers brand portfolio as well as trademark strategyDevelop strategies to ensure consistent customer experienceManage and coordinates brand architecture in terms of nomenclature, book-values etc.Develop brand guidelines to ensure consistency in look and feelAnalyze brand health indicatorsOrganize market research and develops plans to address deviations in brand structureSupport marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch pointsDevelop systematic approaches and programs to identify and map Consumer Journey Generating long-term innovation ideas and developing them with technical functionsQualificationsBachelor/Master degree in Business Administration, preferably Marketing5+ years of relevant work experience in FMCG (Marketing & Sales positions)Product development experience preferredDriven by results & curious by nature, always testing, learning & optimizing what works bestTeam player at heartFluent English skills (required), German is a plusBenefitsFlexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per yearDiverse national and international growth opportunitiesGlobally wellbeing standards with health and preventive care programsGender-neutral parental leave for a minimum of 8 weeksEmployee Share Plan with voluntary investment and Henkel matching sharesCompany Pension Plan 100% financed by HenkelMEGA Preventive Health InsuranceCareFlex Supplementary Care InsuranceMobility offer: My Henkel Bike and JobticketAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests. #J-18808-Ljbffr