Marketing Project Lead
Seeking a seasoned Marketing Project Lead to spearhead the development and implementation of our E-Logbook product. This opportunity allows for the convergence of marketing acumen with project management expertise in a fast-paced industry.
The ideal candidate will take ownership of the E-Logbook product from inception to market positioning, identifying new target audiences and market opportunities to expand our customer base. They will monitor project progress, comparing outcomes with predetermined KPIs, and conduct competitive and market analysis to refine our strategic direction.
Responsibilities:
* Lead the development and implementation of our E-Logbook product.
* Identify and pursue new target audiences and market opportunities.
* Monitor project progress and compare outcomes with predetermined KPIs.
* Conduct competitive and market analysis to refine our strategic direction.
* Support the sales team with in-depth product knowledge and create compelling sales materials.
* Manage communication with stakeholders, both internally and externally.
* Develop and execute marketing campaigns in collaboration with the marketing team.
* Build and manage strategic partnerships to drive B2B growth.
Requirements:
* Experience in product management and/or marketing, ideally in telematics, GPS tracking, or software solutions.
* Strong technical understanding of digital products and SaaS applications.
* Analytical and strategic thinker with a hands-on approach.
* Excellent communication and negotiation skills.
* Project management skills – ability to coordinate across multiple teams.
* Prior experience working with B2B clients and familiarity with SaaS or hardware products.
* Ability to focus on project specifics while maintaining a big-picture perspective.