Purpose of the Job
Partner at all levels of the organization to develop, implement, and execute an organization-wide marketing strategy that increases market share, revenues, and profiles.
Role Summary:
Bring Hyundai’s brand to life across Europe! As Head of Section Brand Experience (m/w/d) you translate brand strategy into impactful experiences that connect customers with the brand across physical, digital, and phygital touchpoints. You lead the development of Brand Experience strategies and execute large-scale experiential initiatives, ensure consistency, creativity, and measurable business impact across all European markets.
We want you to:
* Develop Hyundai’s European Brand Experience strategy and translate into scalable frameworks, operational plans, and market-ready initiatives
* Lead, develop, and inspire a multidisciplinary Brand Experience team across Europe
* Drive the planning and execution of high-impact brand experiences, including motor shows, roadshows, experiential platforms, partnerships, and flagship events
* Act as the central coordinator across Marketing, Product, Communications, Digital, and market teams to ensure seamless experience delivery
* Define, implement, and continuously improve brand experience standards, toolkits, playbooks, and guidelines across all touchpoints
* Review and approve creative concepts, experience designs, and partner proposals to ensure alignment with brand strategy and objectives
* Manage significant budgets, resources, and agency partnerships while ensuring efficiency and commercial effectiveness
* Leverage consumer insights, cultural trends, and performance data to optimize brand experience initiatives and identify new opportunities
* Drive the integration of digital and phygital experience formats, including live content, social activation, and immersive technologies
* Monitor KPIs, benchmarking, and ROI metrics to continuously improve experience quality and business impact
* Ensure effective governance, risk management, and operational excellence across high-visibility activations and events
About you:
* Master’s degree in Marketing, Brand Management, Communications, or a related field
* Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience are advantageous ideally with Lifestyle/Sports background
* 10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines
* Advanced knowledge of brand strategy, handling major experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations
* Deep understanding of performance driven analytics, customer journey design, immersive storytelling, and brand activation
* Proven leadership experience managing multidisciplinary and cross-functional teams
* Strong track record delivering large-scale experiential projects in complex, multi-market environments
* Experience within the automotive industry or similarly complex consumer-facing sectors is preferred
* Strong understanding of brand identity systems and their translation into physical and digital environments
* Experience managing agencies, external partners, and significant marketing budgets
* Strong analytical skills with the ability to translate performance data, consumer insights, and trends into actionable strategies
* Excellent stakeholder management, communication, and influencing skills in international environments
* Fluent in English; additional European languages are advantageous
Rewards and Benefits
* A competitive salary and benefits package
* Flexible working hours and a hybrid working policy
* Continued learning and professional development
* Car sharing and lease mobility program
* Complimentary daily lunch at our canteen and subsidized breakfast options
* Complimentary fitness facility and the opportunity to join various sporting clubs
* Highly international working environment