Description
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The Director Insights & Analytics is responsible and leads the end to end I&A agenda within DACH. This role is responsible to develop and leverage a comprehensive consumer, shopper and market understanding and turn these insights into business implications and recommendations across all relevant countries in the cluster, with shared accountability for growth and delivery of business results.
The Director Insights & Analytics DACHrole reports to VP Insights & Analytics MEU and is part of the MEU I&A Leadership Team.
How you will contribute
Primary Accountabilities / Responsibilities
The I&A Director DACH partners with the Marketing Lead DACH and the Management Table to identify key learning needs in the areas of: Business understanding, Consumer and Shopper understanding, Category and Brand development and growth opportunities, portfolio strategy, creative development, innovation. Directly and through the team, the I&A Director DACH will be responsible for:
Business performance and optimisation (through tracking & learning):
1. Analysis of Retail Panel data, Consumer Panel data, Advertising Tracking, Competitive Product Testing, etc.
2. Synthesis of situational analysis, competitor information across markets to shape the cluster agenda for AC & SP
3. Work with agencies to ensure that reports and presentations are concise, easy to read as well as action orientated
Growth Opportunities identification:
4. Understanding the consumer & shopper landscape through analysis of the consumer and shopper dynamics (i.e. consumer panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people trends
5. Leveraging globally implemented U&As and market structure tools as a lens to look through for local consumers, shoppers and markets
6. Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer and category knowledge, as well as insights from multiple sources with consumer and business knowledge, and synthesize to provide clear understanding of present and future growth drivers
Generating behaviour changing insight & identifying effective levers of engagement:
Build insights which guide business decision making regarding the following areas:
7. Portfolio and architecture: Own and competitor brand portfolio mapping, brand architecture and stretch, brand/product/pack/price architecture, understanding consumer cohorts
8. Innovation: Role of Innovation in brand/category growth, innovation platform development research, product and pack design guidance
9. Organic Brand growth: Core growth opportunities, brand maintenance (comms. product/ packaging, assortment, pricing), comms. development, product/brand benchmarking. Might be involved in developing consumer and shopper map with MPP tool
10. Manage research plans and projects for the cluster across consumer and shopper
Resource Management & Learning Plan:
11. Help to identify consumer, shopper and marketing opportunities and/or issues after discussion with Category/ Country Marketing and / or regional brand platform team and/or manager and recommend appropriate ways to address them. Create the 4-2-1 learning plan for the cluster and align with key stakeholders in DACH as well as with the VP I&A MEU
12. Maximise value and efficiency of research projects and comply with Mondelēz procurement and accounting policies and procedures
13. Proactively build and maintain effective supplier relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI
14. Responsible for ensuring appropriate knowledge management (historical) across the team, leveraging MDLZ tools such as iQuest and DeepSights
15. This role is an active member of the I&A MEU Leadership Team contributing to the development and application of MEU Supplier Management, best practices and functional strategies and plans for Europe
Talent Management
16. This role is responsible to maintain / developing talent through appropriate coaching and guidance, to conduct appraisals with direct reports and to ensure personal development plans are in place for all team members
What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:
17. 12-15 years of marketing research experience, in increasing responsibility positions. FMCG experience a plus
18. Multi country experience, demonstrated ability to work across cultures
19. Experience in working at a strategic level, leveraging consumer knowledge to influence short and long term business decisions
20. Experienced across all research techniques and applications
21. Experienced and effective in managing people across different cultures, working in remote teams
22. Comfortable with data analysis for business understanding and tracking
We particularly welcome applications from people with disabilities. For further support during the application process, please contact the local employee representation for people with disabilities at SBV-
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
RegularBrand Building insightsInsights