AIR is seeking an innovative and results-driven Ecommerce Specialist to further grow its e-commerce division, driving growth in both traffic and sales for the platform. The ideal candidate will possess a robust background in e-commerce strategy, with a proven track record in SEO, traffic generation, conversion rate optimization, and expanding market share. This role requires a deep understanding of e-commerce trends, customer behavior, and a data-driven approach to driving results in a competitive landscape.
As the Ecommerce Specialist for AIR, you will be responsible for setting the vision, strategy, and roadmap for our digital presence, ensuring we deliver a best-in-class shopping experience that fuels business growth. This is a high-impact role that offers the opportunity to shape the future of AIR's e-commerce platform while driving measurable results and business success.
*Drive Traffic to the Shisha World E-commerce Platform:*
* Develop and implement comprehensive traffic generation strategies across multiple channels, including SEO, paid advertising, content marketing, social media, email marketing, and strategic partnerships.
* Leverage data analytics to refine traffic acquisition efforts, optimize customer engagement, and enhance Shisha World's digital visibility.
*Work closely with the UX/UI team to optimize the user experience, streamline the conversion process, and ensure seamless navigation across the Shisha World platform.
* Develop, implement, and manage customer loyalty and retention programs for Shisha World, focusing on maximizing customer lifetime value (CLV) and increasing repeat purchase rates.
* Utilize data-driven insights to segment customers and deliver tailored experiences that drive deeper engagement and higher retention.
*Develop targeted promotions and bundling offers that increase the average order value and enhance customer satisfaction.
* Partner with product and merchandising teams to ensure optimal product placement and availability for larger basket sizes on the Shisha World platform.
*Drive Shisha World and Partner Brands Market Share:*
* Establish and strengthen partnerships with key brands and suppliers to enhance Shisha World's product offerings and market presence.
* Lead initiatives to expand Shisha World's market share by identifying and launching innovative products or services that meet customer needs.
*Data Analysis and Reporting:*
* Regularly analyze Shisha World's e-commerce performance metrics, generate detailed reports, and present actionable insights to the executive team.
* Use data-driven insights to guide decision-making, optimize strategies, and implement continuous improvements across the e-commerce platform.
* Monitor and track key KPIs to evaluate business performance and drive initiatives that achieve Shisha World's growth objectives.
*Collaborate with supply chain and operations teams to ensure product availability and optimize inventory management for Shisha World to prevent stockouts or overstock situations.
* Develop inventory forecasting models that align with sales trends and promotional activities to support efficient supply chain operations.
*Bachelor’s degree in marketing, Business, E-commerce, or a related field (Master’s degree preferred).
* Minimum of 3 years of experience within e-commerce or digital strategy, with a proven track record of success.
* Extensive experience in developing and executing SEO strategies, driving organic traffic, and increasing conversion rates.
* Strong analytical skills and a passion for data-driven decision-making, with the ability to derive insights from complex datasets.
* Exceptional project management and organizational skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
* Deep understanding of e-commerce technologies, platforms, industry trends, and best practices.
* Experience working with analytics tools, SEO software, and a variety of e-commerce platforms (e.g., Fluency in German and English language is a must
*Benefits:*
* Competitive compensation and hybrid work model.
* Opportunities for professional development and advancement within the company.
* Dynamic, inclusive and international work environment.
* Employee benefits such as 28 days of paid vacation and team events.
*Join us at AIR Global Brands and be part of our exciting journey as we expand our presence across Europe.*
Job Type: Full-time
German (Required)