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Marketing manager (all genders)

Hamburg
Evotec
Marketing Manager
Inserat online seit: 5 Dezember
Beschreibung

Evotec is seeking a dynamic Marketing Manager (all genders) Full time and permanent to lead strategic marketing initiatives and strengthen Evotec’s position as a global innovator across the R&D value chain. Responsibilities: Strategy & Program Development Develop and implement comprehensive marketing strategies aligned with business objectives and the company’s strategic direction Design and execute multi-channel marketing programs tailored to specific customer segments, service offerings, and regions Use market insights, competitor intelligence, and scientific understanding to inform positioning, messaging, and campaign direction Collaborate with Business Development and Operations to ensure alignment between marketing priorities and commercial goals Content Creation & Channel Management Oversee the creation of marketing materials across all channels (web, social media, SEO, video, print, exhibitions) while ensuring consistency with Evotec’s brand and visual identity Develop high-quality content such as brochures, whitepapers, blogs, videos, newsletters, and case studies in collaboration with internal experts and external partners Strengthen Evotec’s thought leadership and visibility by positioning the company and its experts as innovators across the R&D value chain Collaboration & Event Support Work closely with subject matter experts, internal stakeholders, and external agencies to deliver cohesive, high-impact campaigns Partner with Events and Sales teams to plan and support conferences, workshops, and webinars that showcase Evotec’s capabilities and partnerships Coordinate with vendors and manage project timelines and budgets to ensure smooth execution of marketing initiatives Analytics & Reporting Define, track, and report marketing KPIs to measure impact and improve marketing ROI Conduct competitive analyses, customer insights, and satisfaction assessments to inform strategy Use data and analytics tools (CRM, marketing automation, dashboards) to monitor performance and optimize campaigns Qualifications: Master’s or Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field Multiple years of B2B marketing experience in life sciences, biotech, CRO/CDMO, pharma, or healthcare sectors Proven success in planning and executing integrated, digital-first marketing campaigns Strong understanding of market and competitive dynamics in scientific and technology-driven environments Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo) Excellent written and verbal communication skills, with the ability to translate complex scientific content into compelling, audience-relevant messages Strong project management skills and ability to manage multiple priorities in a matrixed organization Commercial acumen combined with creativity and a strategic mindset Fluency in English; additional languages are an advantage Our Offer A position within a vigorous and exciting professional environment promoted by an open culture and a spirit of community A diverse, international workforce with a dynamic working environment that fosters creativity, innovations and teamwork 30 days of annual holiday, monthly allowance for public transportation, and in-house canteen Capital forming benefits, flexible working hours, holiday pay, and annual bonus depending on performance To apply, please click on the “ Apply ” button and provide your application documents (CV and cover letter, including earliest possible start date and salary requirements). We are looking forward to getting to know you and to your application. FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap. ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.

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