Your mission
Pipeline drives our growth. Every deal an Account Executive closes starts with someone who picks up the phone, finds the pain, and earns the first real conversation. That person is the SDR. And this is not an admin role. It is the first and most important step in our sales motion.
Your mission is to create qualified pipeline by starting conversations with industrial buyers. You find companies that are losing money through poor spare parts planning, get the right people on the phone, uncover the real problem, and run the first discovery yourself, creating Sales Accepted Leads that our Account Executives can turn into revenue. You are measured on outcomes, not effort theater.
What You’ll Be Working On
Cold Calling as Your Core Craft
* The phone is the center of this role. 100–150 call attempts per day is our standard operating level, not a heroic exception.
* You structure your day around conversations, not around inbox management.
Creating First Conversations from Cold Outbound
* You use calling, email, and LinkedIn to reach the right people in industrial companies.
* Your goal is not to “send information”. Your goal is to earn a relevant conversation.
Discovery and Qualification
* You don’t just hand over a name. You run first discovery conversations yourself, ask sharp questions, listen carefully, and qualify whether there is real pain, real fit, real timing, and a real next step.
* Weak SDRs talk too much, pitch too early, and try to sound professional. Great SDRs ask better questions, listen harder, and create urgency by uncovering the pain. We’re looking for the second type.
Problem-Solving, Not Feature-Pitching
* Industrial buyers don’t care about our feature list. They care about machines standing still, capital locked in warehouses, and planning teams drowning in manual work.
* Your job is to help them understand their own problem better than they did before the call.
Clean Handovers to Account Executives
* You prepare AEs to win. Before they enter the deal, they understand the company situation, stakeholders, pain points, urgency, and next step.
* A Sales Accepted Lead means: an Account Executive accepts your lead and opens a qualified opportunity based on your work.
Your Own Playbook
* You improve your script, test new openers, analyze what works, and bring new tactics back to the team.
* You don’t wait until someone tells you how to get better. When an opener works, the team knows by lunch.
Who We’re Looking For
* You may be early in your career. We care less about your title history and more about your hunger, resilience, and learning speed.
* You are energized by live conversations. You’d rather make the call than spend two hours polishing the perfect email.
* You treat rejection as data, not as a personal attack. When you get rejected 40 times, you make the 41st call with the same energy.
* You want to learn sales properly from the ground up. You study great salespeople, ask for feedback, and want to become excellent at the craft.
* You define yourself by what you produce, not by how senior you sound.
* You are hungry, coachable, and humble enough to know you still have a lot to learn, but driven enough to learn fast.
* Fluent in German and English.
Your numbers (what great looks like by month two):
* 100–150 call attempts per day, without being chased
* 10–15 Sales Accepted Leads / SQLs per month
* You know your numbers. You review your calls. You ask “what would have made that better?” and show up the next morning sharper.
Not Quite Your Thing?
* You want a remote-first or hybrid-by-default role.
* You dislike cold calling.
* 100+ dials per day sounds unreasonable to you.
* You need long preparation before every customer conversation.
* You want a high fixed salary without high performance pressure.
* You measure your day by hours worked instead of pipeline created.
* You take direct feedback personally.
* You want to pitch features instead of uncovering problems.
* You talk more than you listen.
* You want a title more than you want to win. If two or more of these feel like you, this isn’t the right role and that’s okay. We’re not for everyone, and that’s intentional.
Why You’ll Love This Role
* The fastest path into a serious B2B sales career at PartsCloud. SDRs who set the pace can become Account Executives, owning deals, owning a number, and earning real commission. We promote based on output and learning curve, not time served.
* Direct feedback, fast growth. We review calls together, give direct feedback after conversations, not once per quarter in a performance review. If that makes you better, you will grow fast here.
* Competitive salary with meaningful variable upside for people who create outcomes, plus participation in our Virtual Stock Incentive Plan (VSIP). When PartsCloud wins, you own a piece of it.
* On-site in Stuttgart, at the heart of the GTM team. The learning curve is steeper when you’re in the room with the team. Flexibility exists when it makes sense.
The Tools You’ll Be Using
* HubSpot Sales Hub for CRM and automation
* LinkedIn Sales Navigator for prospecting and social selling
* Gong for call insights and coaching
* Clay for smart lead sourcing
* Aircall for cloud telephony
* Calltime for scheduling and optimization
Ready to Be Part of Something Big?
You’re energized by live conversations. You’d rather make the call than spend two hours polishing the perfect email. You treat rejection as data. And the call numbers in this posting make you feel excited rather than tired.
If that sounds like you, apply. Tell us about a time you outworked everyone around you. We’ll take it from there.