Firefly is NIO’s next-generation brand built around a broader idea of modern mobility — one that goes far beyond the car. We are creating a lifestyle brand that connects product, culture, design, and experience into a coherent and emotionally resonant whole.Brand Design is central to this ambition. At firefly, brand is not an overlay — it is a system that shapes how people experience the product, the story, and the world around it.We are looking for a Creative Lead – Brand Experience Design to constantly evolve this vision, ensuring firefly becomes a distinctive, desirable lifestyle brand with strong cultural relevance.The RoleAs Creative Lead, you will own the evolution of the firefly brand identity across physical, digital, and experiential touchpoints. You will shape how the brand lives not only through the car, but far beyond it — in design language, storytelling, collaborations, and limited editions.This role sits within the car design cluster, working closely with vehicle designers to ensure brand and product are developed as one coherent expression. You will be the driving creative force behind firefly’s limited editions, using them as bold, high-impact expressions of the brand’s attitude, values, and lifestyle positioning.You are a hands-on designer first, a creative leader second, and a brand thinker always.Key ResponsibilitiesBrand & Lifestyle IdentityLead the evolution of the firefly brand identity as a lifestyle brand, not just an automotive oneTranslate brand strategy into a distinctive visual and narrative system that scales across product, communication, and experiencesDefine how firefly shows up culturally — from design language to tone, symbolism, and storytellingLimited Editions & Brand ExpressionsAct as the creative lead for limited-edition vehicles and brand expressionsUse limited editions as a platform for experimentation, storytelling, and cultural relevanceDefine the creative vision, narrative, and design language for each edition in close collaboration with car designEnsure limited editions become signature brand moments with strong emotional and visual impactWork closely with the car design team as part of the same design clusterEnsure brand identity is deeply embedded in vehicle design, CMF, details, and overall experienceBridge brand thinking with industrial and automotive design disciplinesPersonally design and oversee key brand assets and conceptsSet the creative benchmark through your own workGuide complex projects from early concept through final executionLead and mentor a small team of graphic designers and art directorsBuild a strong creative culture rooted in craft, curiosity, and clarityProvide direction, feedback, and inspirationAI & Future-Focused CreativityActively integrate AI tools into creative workflowsExplore how AI can support ideation, visual systems, and brand expressionPush for smarter, faster, and more experimental ways of workingWhat We’re Looking ForStrong background in brand design and identity developmentExperience shaping lifestyle, fashion, or culture-driven brands (can also be automotive)Proven ability to lead creatively while remaining hands-onStrong sensitivity for aesthetics, storytelling, and cultural relevanceStrong understanding of AI-supported creative workflowsConfident communicator, comfortable working across disciplinesPassion for developing and leading peopleFluent in English (German a plus)Why Join UsMission: Help build new global lifestyle brand, not just a car brandTeam: Work with outstanding people - this includes character, skills and devotionCreativity: Shape limited-edition vehicles as cultural and design statementsVariety: Work at the intersection of brand, product, and experienceImpact: High creative ownership and long-term, global brand leadershipWhat We Offer30 days of paid annual leaveMonthly mobility allowanceModern and stylish working offices with an uplifting start-up atmosphereEmployee car leasing/subscription discountA great opportunity to become both a NIO stakeholder and shareholderAn attractive timing to join NIO as an EV promoter and pioneerThis isn’t just another job. It’s an opportunity to join a movement to change the mobility experience for everyone. If you find that as exciting as we do, come join us!To apply for this role, please send your CV in English.We look forward to hearing from you!NIO as a Global User Enterprise has organized its business globally. Depending on the job you are applying for, it may be necessary to involve hiring managers outside the European Economic Area (EEA), that are engaged at another NIO group company, such as NIO Co., Ltd located in Shanghai, China or NIO USA Inc, Palo Alto, USA. If data is processed in countries outside the EEA, NIO uses standard contractual clauses published by the European Commission, with appropriate technical and organizational measures, to ensure that your personal data is processed in accordance with European data protection standards. #J-18808-Ljbffr