Join to apply for the Head of Sales, SMBs (d/f/m) role at Kleinanzeigen
Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories – from children’s supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second‑hand, enabling users to actively contribute to sustainability. The Kleinanzeigen market allows companies to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen. Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do
* Own the end‑to‑end commercial seller sales strategy and performance across Tele Sales, In‑house Sales, Back Office, and Sales Marketing.
* Build a data‑driven sales organisation with unified KPIs, forecasting models, dashboards, and a strong performance cadence.
* Lead, coach, and develop sales teams and sales agency partners, ensuring role clarity, target ownership, and high‑quality execution.
* Drive strategic SMB growth supported by category pricing, new PRO packages, API integrations, and targeted sales motions.
* Strengthen our consultative sales motion through clear segmentation, tailored customer journeys, modern coaching frameworks, and consistent pipeline standards.
* Partner closely with Product, Analytics, Marketing, and Operations to align sales initiatives, inform product development, and enhance lead quality.
* Ensure scalable processes, operational excellence, and continuous improvement across all sales channels and supporting functions.
Who you are
* You bring 8+ years of sales leadership experience, successfully steering both high‑volume telesales and strategic SMB/mid‑market sales teams.
* You are highly analytical, confident with forecasting, segmentation, complex datasets, KPI modelling, and performance diagnostics.
* You have deep experience managing outsourced sales agencies and driving accountability, quality, and productivity at scale.
* You excel at stakeholder alignment across GTM, Product, Data, and Marketing and thrive in a matrix environment.
* You have a track record of transforming teams toward value‑based, consultative selling with strong pipeline and activity discipline.
* You are a strong communicator and talent developer, skilled at coaching teams through change, growth, and performance improvement.
* You are fluent in German and English and bring the leadership presence required to influence at senior levels.
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
* An attractive Base Salary 💸
* Participation in our Short‑Term Incentive plan (annual bonus) 🏆
* Work From Anywhere: Enjoy up to 20 days a year of working from anywhere!
* A 24/7 Employee Assistance Program for you and your family, because we care ❤️
* Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Industries
* Technology, Information and Internet
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self‑select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
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