Director, marketing insights & technology

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary
This is a rare opportunity to build something. You will have the mandate, the stakeholder access, and the platform to define what modern, AI-powered marketing operations looks like and to prove it with results. If you are energized by turning data into strategy, complexity into clarity, and ambiguity into competitive advantage, this role was built for you.

This is a senior leadership role at the intersection of strategy, analytics, and execution — responsible for building the systems, frameworks, and culture that turn marketing complexity into clarity and data into growth. You will own the enterprise marketing analytics vision, drive scalable operations across our Martech stack, and serve as a critical cross‑functional partner to Finance, Brand, Revenue Operations, and Customer Success. You will embed an AI‑native, test‑and‑learn mindset across the marketing organization and ensure every investment is tied to measurable business impact.

What you’ll own
Analytics Strategy & Performance Measurement

Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media

Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization

Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention

Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions

Marketing Technology & Data Infrastructure

Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms

Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities

Ensure data governance, hygiene, and integrity across the full marketing data ecosystem

Evaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insights

Marketing Operations & Lead Flow

Oversee the Lead Flow & Systems pillar — driving end‑to‑end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS

Build scalable marketing operations processes: campaign operations, budget management, QA, and cross‑functional workflows

Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions

Partner closely with Revenue Operations and Sales to ensure marketing‑sourced pipeline meets quality and velocity targets

AI‑Native Culture & Innovation

Champion an AI‑native, test‑and‑learn mindset across the marketing organization — driving agility, accountability, and innovation

Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting

Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort

What we’re looking for
Experience

10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment

Demonstrated success building and scaling analytics and operations functions from the ground up

Prior experience working directly with C‑suite stakeholders (CMO, CFO, CRO) and translating data into executive‑level narratives

Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe

Skills & Capabilities

Strong command of marketing attribution, multi‑touch modeling, pipeline analytics, and campaign performance measurement

Deep familiarity with AI tools, marketing automation, and agentic workflow concepts — comfortable leading AI adoption initiatives

Exceptional ability to turn complex data into clear, actionable insights for both technical and non‑technical audiences

Cross‑functional collaborator with strong influence skills — able to align Finance, Brand, CS, and Sales around shared measurement frameworks

Highly organized, process‑oriented, and comfortable operating in a fast‑moving, transformation‑stage environment

Annual salary range for this position is between $140,000.00 - $196,000.00 gross before taxes.

Benefits

Unlimited Vacation Time as well as paid holidays and sick time

Health and Wellness coverage options for Rocketeers and dependents

Life and disability coverage

Fidelity 401(k) and Roth Retirement Savings with matching contributions

Monthly student debt benefit program

Tuition Reimbursement and Certificate Reimbursement Program opportunities

Leadership and skills training opportunities

EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case‑by‑case basis.

As part of our commitment to a safe and trustworthy workplace, we include background and reference checks in our hiring process.

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