The Germany Marketing Manager is responsible for delivering the German & Austrian marketing strategy through a consumer facing Omni channel proposition encompassing acquisition, reactivation and retention activity to drive engagement across our target audiences. The individual will work on developing a consumer journey proposition to drive engagement amongst the retail online trading audience. Marketing strategy:
Create, deliver and manage the German & Austrian marketing strategy, striving to deliver best possible ROI.
Generate sales leads through the delivery of above/below the line marketing communications, in line with targets.
Provide monthly reporting to Head of Marketing - Europe
Brand Management:
Based on consumer insight, roll out new campaign creatives, ensuring you maintain a consistent global design language, positioning CMC Markets as a premium provider and to stand out against competition.
Be a brand guardian, maintaining the CMC Markets brand in accordance with global guidelines and always looking for opportunities to promote and grow the CMC Markets brand in region.
Campaign Management & Intergraded Communications:
All campaigns to be integrated across all channels and across all customer touch points, maintaining a good marketing mix to include ATL channels (where budget permits).
Overseeing and approving translations for all regional email communications and website content.
PR & Content Management:
Develop a well-planned purpose for all content created ensuring everything is aligned with media and PR.
Digital Marketing:
Monitor and analyse regional website and digital advertising performance with support from the Digital team.
Work with the centralised Digital team to implement all acquisition initiatives including website, online campaigns, landing pages, SEM optimisation, social media and other new media initiatives.
Advocate for community management, managing all local reviews and all social engagement to protect and steer brand sentiment
Budget Management:
~ Plan and manage the regional Marketing spend, ensuring alignment with the allocated budget
Team & Relationship Management:
Effectively manage a small Marketing team in Frankfurt to ensure the effective and efficient delivery of the Group Marketing strategy, at a local level
Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training
Demonstrable marketing management experience
Marketing or relevant qualification
Fluent German and English language (C1+ required)
Knowledge of digital marketing channels including SEM, PPC and affiliate programmes
Autonomous worker with strong project management skills
Financial derivatives / online trading marketing experience would be advantageous
PR management experience
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.