THE ROLE AND THE TEAM We want to be the most culturally fluent brand on social media in the French-speaking countries; and to do that, we need you. You’ll help make Zalando a dynamic voice in culture, always relevant and responsive to the world around us. We are looking for someone who lives and breathes French culture, influencer marketing and social media. Someone who knows how to spot the signals before they become trends, and how to turn those insights into scroll-stopping content. As (Senior) Social Media & Influencer Marketing Manager, you’ll play a key role in identifying, shaping, and reacting to cultural moments that matter to our audience. You have a sharp creative eye, are fluent in French pop culture, and know how to deal with influencers and craft social-first storytelling that resonates across platforms from scratch. This role requires someone hands-on, proactive, and excited by the fast-paced, real-time nature of social. We’re looking for someone with their finger on the pulse when it comes to trends and innovation who can bring something new to the table. This is a fast paced role for someone who can work to produce first-class content and ensure its high-quality in an ever changing landscape. You’ll collaborate closely with creators, agencies, and internal stakeholders to bring culture to life in our content-reacting quickly, but always strategically. With the internal teams and external agencies, you’ll be planning and steering social native content that turns the wider initiatives of the business into digital stories that connect with our audience. This role is based in Berlin and relocation is mandatory. WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) Oversee French Instagram (IG) platform operations, including content planning, creation, publishing, and scheduling. Launch and manage organic campaigns, supporting paid media efforts, and sourcing product needs for content. Manage IM, SoMe, and community management agencies. Handle crisis communications in coordination with corporate communications. Track key metrics, compile monthly reports, and share performance learnings. Attend events in France for independent content creation (shooting/editing). Align content with business moments, seasonal events, and cultural relevance. Responsible for local content creation, creative translation and adaptation of global assets, and all copy/language translations. Execute social media campaigns, brief content stakeholders, and continuously optimize performance. WE’D LOVE TO MEET YOU IF… Experience: You have at least 6 years’ experience across different social media platforms and Influencer Marketing in France. You have experience on set, productions, events, which makes you independent to create social-native content You speak French fluently (native / mother tongue) and are fluent in English You’re an Instagram, TikTok and culture guru: aware of the latest trends, features, creators and celebrity news. You’re a creative spark: You have a creative mindset and can drive Zalando through frequent platform changes with innovative ideas. Organized with stellar stakeholder skills: You’re driven and can deliver results in a fast-paced environment with the ability to manage several key stakeholders, both external and internally. Mobility & frequent travels: This job offer requires the mobility in France and abroad to attend events but also to frequently join our Berlin headquarter OUR OFFER Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. 27 days of holiday a year to start for full-time employees 2 paid volunteering days a year Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration Work from abroad for up to 30 working days a year Employee shares program 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners Relocation assistance available (subject to prior agreement) Family services, including counseling and support Health and wellbeing options (including Wellhub, formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review INCLUSIVE BY DESIGN If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles! At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential. We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you. Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion