Nature offers increasing opportunities. Grow with us.
Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.
To strengthen our Global Marketing team, we are looking for a creative and strategic
Senior Global Brand Manager Women's Health (m/f/d)
who will take responsibility for our Women's Health products.
These are the tasks for this position:
* Development of a mid-term vision, ambition, and strategy for our brands in the Women's Health products sector, taking into account country-specific market conditions and cultural differences
* Design and maintenance of brand identity, ensuring brand consistency across all channels
* Responsibility for the entire brand experience throughout the product lifecycle
* Conducting analysis of campaign results and consumer insights for continuous improvement
* Management and maintenance of global brand books to ensure a consistent brand presence
* Conducting market and consumer research to derive actionable insights
* Leading the product portfolio and lifecycle management (LCM) to maximize market success
* Planning and monitoring brand budgets to ensure financial efficiency
* Sharing, reusing, and leading the global brand community to promote best practices
* Developing and implementing strategies to increase brand awareness and attractiveness
* Creating core creative ideas and campaigns to support our global brand strategy
* Defining compelling brand stories based on deep consumer insights
* Close collaboration with relevant country colleagues
These are the requirements you should meet:
* Completed studies in Marketing, Business Administration, or similar experience
* Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
* Proven track record in developing and implementing brand strategies and campaigns
* Strong analytical skills and experience in conducting market research
* Creativity combined with a strategic approach
* Ideally first experienc with the "How Brands Grow" approach to evidence-based marketing
* Ability to work in a dynamic international environment and lead cross-functional teams
* Proficiency in English, both written and spoken
What we offer:
* A globally operating, family-owned company with a commitment to social responsibility
* Flexible working time models and remote work options (60–80 % home office per month) to support a healthy work–life balance.
* Responsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension scheme
* Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities
Contact:
Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you!
Join us!
Contact personBionorica SEHuman ResourcesTheresa Frankwww.bionorica.de