Job Description
The Marketing Manager will be part of the European marketing team, driving business performance and building brand exposure of the Medical Device Services business unit.
Responsibilities:
The Marketing Manager responsibilities include, but are not limited to, the following:
Strategic Marketing
* Define and implement the overaching marketing strategy.
* Support the integration and marketing alignment of newly acquired companies.
* Conduct and manage market intelligence activities to support data-driven decisions.
External Communication
Digital Marketing (Focus: Lead Generation)
* Manage and optimize both global and local websites, including Content management, SEO / SEA strategies, Web analytics and performance reporting.
* Drive the LinkedIn strategy by leading editorial planning, managing paid campaigns, scheduling and publishing content, and coordinating the creation of visuals and videos with the creative team.
* Monitor marketing campaign progress and analyze results to improve performance and ROI.
Non-digital Marketing
* Strengthen brand awareness and generate leads through:
o Organizing and promoting free webinars, managing registrations and follow-ups
o Coordinating external training programs
o Launching other lead-generating initiatives
* Manage the MDS European newsletter.
* Plan and execute email campaigns (CRM relaunch planned for 2025), ensuring GDPR compliance.
Support to Sales teams
With the marketing team:
* Manage the creation and update content on multiple platforms, including clients’ presentations & flyers
* Organize Eurofins MDS customer events (e.g. workshops).
* Ensure the organisation of external events/ participation to congresses.
Project management
* Lead the planning, preparation, and marketing of new service launches.
People Management
* 1 Marketing Specialist (based in Germany)
* 2 Junior Marketing Specialists (based in Italy)
Coordination
* With the EU MDS management (General manager, Marketing director, Director of Consulting, Director of Testing, Sales director).
* With the US marketing team.
* With the Corporate marketing/ communication/ website teams.
* With newly acquired companies.
* Other interactions with sales teams, European experts, consultants, external agencies.
Qualifications
Hard skills
* At least 10 years experience
* Scientific/ technical background (ideally in Healthcare) + Commercial experience in BtoB + Marketing experience in BtoB
* Regulatory knowledge is a plus.
* International experience is a plus.
Soft skills
* Result driven mindset.
* Fast learner, especially with complex, scientific topics.
* Strong organisation skills (multiple teams, countries, projects, planned actions & ad hoc/ urgent needs).
* Positive and a can-do attitude with a sense of urgency and flexibility.
* Ability to create a plan/ milestones, and monitor budget and teams’ achievements.
* Being a driven force and initiate new services.
* Able to drive projects from A to Z.
* Being open-minded to incorporate new trends and ideas to marketing.
* Strong team player working with various teams (people of varied cultures and backgrounds).
* Ability to manage a team remotely.
* Keen eye for detail.
* Fluent in English.
Additional Information
We support your development! Do you feel you don’t match 100% of the requirements? Don’t hesitate to apply anyway! Eurofins companies are committed to supporting your career development.
We embrace diversity! Eurofins network of companies believe in strength and innovation through diversity, being an Equal Opportunity Employer. We prohibit discrimination against employees or applications based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.
Sustainability matters to us! We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to their initiatives we also count on our dedicated carbon reduction team to help us to achieve this goal!
Find out more in our career page: https://careers.eurofins.com/
Company description: Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.
The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in discovery pharmacology, forensics, advanced material sciences and agroscience contract research services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.
In over 35 years, Eurofins has grown from one laboratory in Nantes, France to ca. 63,000 staff across a decentralised and entrepreneurial network of more than 950 laboratories in 60 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.
In 2024, Eurofins generated total revenues of EUR 6,951 million, and has been among the best performing stocks in Europe over the past 20 years.