Join to apply for the Head of Product Marketing (all genders) role at ZalandoJoin to apply for the Head of Product Marketing (all genders) role at ZalandoAs Head of Product Marketing, you will guide product & lifecycle marketing managers and work with product, design, and marketing teams to develop more remarkable/marketable products. Building awareness and further adoption of product experience benefits to deepen customer relationships will be your key success metric.What We'd Love You To Do (and Love Doing)Strategize. You will develop product value propositions and benefit narratives across markets, i.e. write high impact internal and consumer-facing materials to create best-in-class, differentiated value propositions and benefits for specific audiences. You will influence product strategy and solution design, ensuring a cohesive and complementary product architecture is delivered to users.Develop and execute. You’ll be accountable for ensuring the team delivers comprehensive go-to-market strategies to launch new products; as well as continued engagement programs for sustained growth. You will identify and deliver on in-feature, cross-product, and cross-channel opportunities spanning in product promotion to integration of product benefits into the media funnel.Collaborate. You will collaborate closely with product managers, applied scientists, Design teams, Category, Commercial teams, and Marketing stakeholders to deliver a best in class digital experience to users. Further, you will team up with product and marketing analytics to develop consumer growth KPIs, create product marketing assets considering local competition and value proposition with the goal to deepen loyalty with the Zalando experience brand overall.WE'D LOVE TO MEET YOU IFExpertise in product management principles coupled with a strong foundation in design and marketing principles is essential (this is not a classic marketing role). You can show and explain creative, commercially-relevant work you have planned, led, and realised.Hands on experience influencing and working with product teams to define and execute on a product vision .You bring customers and stakeholders on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories.Excellent command of English to write and review publish-ready consumer-facing marketing communication.INCLUSIVE BY DESIGNAt Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.do.BETTER - our diversity & inclusion strategy https Website OFFERZalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.Employee shares program40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners2 paid volunteering days a yearWork from abroad for up to 30 working days a year27 days of vacation a year to start for full-time employeesFamily services, including counseling and supportHealth and wellbeing options (including Wellhub, formerly Gympass)Mental health support and coaching availableDrive your development through our training platform and biannual peer-to-peer reviewSeniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionProduct Management and MarketingIndustriesTechnology, Information and Internet, Retail, and IT Services and IT ConsultingReferrals increase your chances of interviewing at Zalando by 2xGet notified about new Head of Product Marketing jobs in Berlin, Berlin, Germany.Head of B2B Product Marketing (d/m/w) AdTech BerlinHead of Product (m/w/d) Venture Development & Product Strategy, SchwapeHead of Marketing and Operations (f/d/m)Head of Lifecycle Marketing (all genders)Head of Agency Partnerships - Global Business Solutions - BerlinHead of Partner Marketing Central Europe + UK/IEHead of Growth and Lead Monetization (m/f/d)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr