ZEISS Microoptics is pioneering the integration of automotive glass with advanced optical technologies, transforming windshields into multifunctional interfaces.
Your Role
As a Senior Marketing Expert, you will shape and implement our communications strategy, focusing on execution while influencing broader marketing direction.
* Craft innovative marketing initiatives aligning with our overarching strategy.
* Design, refine, and execute cutting-edge online marketing and social media plans.
* Strategically manage social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis.
* Lead trade show, sales event, and customer engagement organization that captivates and connects.
* Develop compelling, technically oriented content across channels, ensuring cohesive brand presence.
* Oversee external agencies and service providers, managing resources effectively.
This role offers the opportunity to drive success in the automotive industry.
Your Profile
* Communication, Marketing, Media Studies, or related degree.
* Several years of marketing experience in the automotive sector, with a proven track record in developing communication strategies.
* An independent, structured, results-driven approach to work, with a keen interest in future technologies.
* Exceptional verbal and written communication skills in English and German for stakeholder management, along with willingness to travel nationally and internationally.