BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT GERMANY IS LOOKING FOR A PERFORMANCE MARKETING SPECIALIST (m/f/d)
As a Performance Marketing Specialist, you will be the driving force behind our paid media strategy, leading the execution of high-impact digital campaigns that fuel brand awareness, customer acquisition, and e-commerce growth. You will play a pivotal role in delivering BAT CE's marketing strategy by optimizing media investments across channels in Germany & Austria, and ensuring data-driven decision-making to maximize ROI.
This role is central to accelerating the growth of our New Category brands, with a strong focus on paid digital media, performance analytics, and cross-market campaign synergies.
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