Join to apply for the Director of Digital Marketing (f/m/d) role at De Gruyter Brill
Join to apply for the Director of Digital Marketing (f/m/d) role at De Gruyter Brill
Get AI-powered advice on this job and more exclusive features.
Global | Full time (100%) | June 1, 2025
The Director of Digital Marketing is responsible for developing and executing strategic initiatives to drive e-commerce webshop growth, increase institutional sales through lead generation, and expand author acquisitions using digital marketing channels SEO, SEA/PPC, display and paid social, email, and affiliate marketing. This role will also enhance journal submissions, book proposal generation and readership through targeted digital marketing strategies. This position reports to the VP of Marketing.
* Drive revenue and traffic growth for the academic publishing webshop through digital marketing strategies, including PPC/SEA, display advertising, considering all relevant channels, typical customer journeys, and conversion rate optimization along the sales funnel.
* Implement targeted digital campaigns to attract new institutional clients, nurture leads, and support the growth team with marketing automation.
* Develop and execute campaigns to attract authors, encourage journal submissions, and expand readership.
* Establish and manage new marketing team and functions, including SEA, display advertising and paid social, and affiliate programs – train members and embed best practice to meet sales objectives
* Work closely with the sales, analytics, IT, and e-commerce teams to ensure alignment of marketing efforts with business objectives.
* Develop and manage digital marketing budgets, ensuring optimal allocation of resources for maximum effectiveness.
* Track, analyze, and optimize marketing campaigns using Google Analytics, Salesforce, and other performance tools to maximize ROI and report of defined KPIs.
* Oversee SEO initiatives and content marketing strategies to drive organic growth and enhance brand visibility and optimize for open access usage and e-commerce.
Your profile
* Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
* Minimum 8+ years of experience in digital marketing, preferably within academic publishing or a related B2B sector.
* Strong expertise in performance marketing (PPC, display ads), marketing automation, and CRM (Salesforce).
* Proven track record of driving e-commerce growth, institutional lead generation, and customer retention.
* Experience with web analytics tools (Google Analytics, Power BI) to monitor and improve campaign performance.
* Expertise in paid media platforms (Google Ads, LinkedIn Ads, programmatic display advertising, Google Merchant Center).
* Data-driven approach with experience in analytics, A/B testing, and campaign and product feed optimization.
* Understanding of e-commerce best practices, UX optimization, and conversion rate improvements.
* Proficiency in SEO, SEM, and content-driven lead generation strategies and social media strategies within academic or publishing environments.
We offer you
* An exciting professional challenge for one of the innovation drivers of the publishing industry
* Family-friendly working time models, flexitime, and flexible home office arrangements to support a healthy work-life balance, alongside a substantial vacation allowance and additional special leave days
* Extensive benefits and allowances for a healthy, balanced life
* Development budget and opportunities for training and personal development
* Passionate colleagues in diverse, international teams; joint team events and company parties
At De Gruyter Brill, we are dedicated to diversity, equal opportunity, and building an inclusive culture where everyone belongs. We believe in individual potential, so please apply even if you don’t meet every requirement—passion and a willingness to learn matter as much as qualifications. We look forward to hearing from you!
De Gruyter Brill is a global leader in scholarly publishing in the humanities and beyond. Combining a rich heritage dating back to 1683 with a forward-looking mindset, our mission is to publish and curate indispensable research that breaks boundaries, builds new bonds, and shapes a better future. Join our diverse and passionate team of over 600 colleagues around the world – and help us shape the future of scholarly communications. For more information, visit degruyterbrill.com.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Book and Periodical Publishing
Referrals increase your chances of interviewing at De Gruyter Brill by 2x
Sign in to set job alerts for “Digital Marketing Director” roles.
Head of Marketing - Focus Digital Marketing (f/m/d)
Global Brand Director Specialty Care (Olezarsen)
Director, Social and Influencer Marketing
Associate Director Paid Marketing DACH (m/f/x)
Associate Director, Brand Management RTE
Director of Brand Management, Performance
Associate Director/Director, Performance Marketing
Senior Performance Marketing Manager m/w/d (Berlin)
Director, Events Audience Marketing (Brussels, Paris, London, Berlin)
Group Account Director (12 month FTC) (div/f/m)
Affiliate Account Director | Senior | DACH
PR Account Director B2C/ Campaign Director B2C (m/w/d)
Marketing Manager - New Verticals, Wolt Market (m/f/x)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr