Position Summary
Our client, a fast-growing Health & Wellness DTC brand generating $4M/month and scaling toward $10M/month, is looking for a data-driven Creative Strategist to join their performance marketing team.
This role focuses heavily on Meta (Facebook/Instagram) paid social and requires someone with strong experience in direct-response creative, high-volume ad production, and a deep understanding of buyer psychology.
You’ll collaborate closely with the existing Creative Strategist, founders, and a large internal creative team (video editors, designers, UGC coordinators). The ideal candidate comes from a high-volume, high-performing eCommerce brand, ideally within the health & wellness niche.
This is not a purely creative role, it's a performance role. Data guides everything.
Key Responsibilities
- Develop high-performing ad concepts, hooks, and scripts for Meta paid campaigns.
- Write persuasive direct-response copy (short-form & long-form).
- Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations.
- Collaborate with editors, designers, and UGC creators to translate ideas into high-quality final ads.
- Maintain, organize, and improve the creative pipeline, briefs, processes, and internal systems.
- Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.
- Test, iterate, and optimize creatives based on performance, ensuring speed and precision.
- Follow proven frameworks and winning structures rather than reinventing for creativity’s sake.
- Apply strict direct-response principles to ensure ads convert at scale.
Required Qualifications
- 1–3+ years of experience in direct-response creative strategy (agency, DTC brand, or freelance).
- Strong background in Meta ads, especially in high-volume creative environments.
- Proven ability to write conversion-focused copy and understand frameworks like AIDA, PAS, 4Ps, etc.
- Highly data-driven mindset, prioritizes performance over creative preference.
- Experience working with creative teams (editors, designers, UGC creators).
- Strong understanding of DTC consumer psychology and scroll-stopping principles.
- Clear, fluent English communication skills (written & verbal).
- Ability to work independently, manage deadlines, and take ownership without hand-holding.
- Experience in health, wellness, supplements, or pain-relief brands is highly preferred.
- Ideally from a high-volume, nine-figure eCommerce brand or similar level of output and performance maturity.
Nice to Have (Not Mandatory)
- Experience with UGC casting, UGC production, or managing creators.
- Background in copywriting, scriptwriting, or content strategy.
- Familiarity with tools such as Meta Ad Library, TripleWhale, Foreplay/Atria, Frame.io, Airtable, etc.
What We Offer
- Competitive base salary (please see below; negotiable based on skills and experience)
- Performance-based monthly bonuses, depending on winning ads produced (often +$1–2K).
- Opportunity for rapid growth into Senior Creative Strategist, Team Lead, or Creative Director roles as the team scales.
- Direct mentorship from the founders and senior creative team.
- Fully remote role within a supportive, high-performance culture.
- Work with a fast-growing DTC brand producing hundreds of creatives per week, offering unmatched learning and scaling experience.