Senior SEA Manager (Google Ads / Performance Marketing)
Location:
Stuttgart, Germany
Work Setup:
Mainly on-site (1 day/week home office)
Contract:
Full-time, permanent
Travel:
Occasional business trips within Germany (~10%, covered by company)
The Role
Lead and develop a growing SEA (Google Ads) team in a performance-driven digital agency environment focused on e-commerce clients. Own client strategy, campaign performance, and team development. This is a key leadership role with direct impact on high-profile projects and company growth.
Your Key Responsibilities
* Lead, coach, and grow the SEA team (currently 3 people)
* Shape the agency's SEA strategy and service offering
* Manage complex Google Ads campaigns for e-commerce clients
* Analyze and optimize performance (ROAS, CPA, Conversion Rate, budgets)
* Present strategies and results to clients, including C-level and pitches
* Oversee campaign setup, tracking, and project workflows
* Collaborate closely with SEO, Social Ads, Design, and Analytics teams
* Hire, onboard, and develop SEA talent
Must-Have Experience
* 3–6 years in Google Ads / SEA, with at least 1–2 years focused on e-commerce
* Leadership experience (formal or informal), team responsibility preferred
* Hands-on expertise with:
Google Ads, GA4, Tag Manager, Merchant Center
Conversion tracking incl. Datalayer, server/client-side setups
* Strong communicator, client-facing, and team-collaborative
* Fluent German (C1+) and solid English (B2+)
* Strategic thinker with structured, solution-oriented mindset
Nice to Have
* Experience with international campaigns or clients
* Familiar with Shopify, Triple Whale, Microsoft Ads
* Strong G-Suite/Excel skills
You'll Fit If You Are…
* Ambitious, results-driven, and proactive
* Analytical with a clear, structured way of working
* A natural leader and team motivator
* Curious, open to feedback, and fast to learn
* Excited to grow in a high-performance agency with real ownership
What's Offered
Salary:
€50,000 – €70,000 gross/year
Bonus possible in the future
Individual training budget & conference attendance
E-Gym Wellpass for fitness/well-being
Free Deutschlandticket or parking in central Stuttgart
JobRad bike leasing program
Apple hardware, ergonomic workplace
Modern office with rooftop terrace, strong learning culture
40h/week (32h negotiable), 25 days vacation (negotiable)
Team & Setup
* Reports to executive/management
* Direct leadership of 3 SEA specialists (growing team)
* Works closely with SEO, Paid Social, Design, and Data/Analytics
* High visibility and responsibility from day one
Why This Role?
* Step up into team leadership or Head of role
* Clear growth path, both strategic and people leadership
* Visible, high-impact role in a growing agency with strong clients
* Best suited for senior SEA experts ready for more responsibility