Are you excited to work in a dynamic industry and drive revenue via commercialization of Lufthansa Group's data? Are you experienced in performance marketing and using first party data? Then we would like to welcome you to our team in Frankfurt/Zurich!
Tasks
In this position, you will manage and develop joint digital marketing campaigns with key partners of Lufthansa, SWISS, Austrian and Brussels Airlines. You will acquire new partners, define campaigns according to the partners marketing goals and steer respective marketing agencies.
1. Drive data commercialization strategies & develop data activation product
2. Acquisition of new marketing partnerships & specialized agencies
3. Setup of marketing campaigns for partners based on LHG data & audiences
4. Assist in the transition of current marketing campaigns to a first-party data approach
5. Steer agencies and ensure campaign success, reporting of campaigns and accounting of partner fees
6. Coordination with local markets, Marketing, Content & Social Media Teams
7. Market research, trend & competitive analysis to further develop search business
Behind the scenes
Deutsche Lufthansa
Welcome!
Lufthansa Retail Media
Benefits
Free parking
Cafeteria
Subsidized public transport
Special deals with selected partners
Employee events
Flexible working hours
Company sports / gym
Free parking, Cafeteria, Subsidized public transport, Special deals with selected partners, Employee events, Flexible working hours, Company sports / gym
Requirements
8. You are at least in the 3rd semester of a degree program at the time of the internship
9. Enrolled for the entire period of the internship (current certificate of enrollment and a must be enclosed with the application) or the internship between the Bachelor's and Master's degree program (gap year)
10. University degree or relevant business experience
11. Experience in online marketing (esp. display, search & social media ads)
12. Experience with Google Marketing Tools (DV360, GA4)
13. Experience in managing and acquiring partners and marketing agencies
14. “Can-do”-attitude, self-motivated and sales-driven
15. Very good spoken and written English skills, German is an advantage
16. Excellent communication, representation, and presentation skills
Further information can also
Company
About Deutsche Lufthansa AG
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. With approx. 100,000 employees, the Lufthansa Group generated revenue of EUR 37,581m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.