Location:
Frankfurt / Eschborn
Job Type:
Full-time
About the Role
We are looking for an Account Executive with strong knowledge of the Social Media landscape to join our international marketing team. In this role, you will manage and grow our overseas social media presence, create engaging campaigns, and build partnerships with influencers and KOL/KOC communities to drive brand awareness and user engagement.
Key Responsibilities
• Manage day-to-day operations of overseas social media accounts (Instagram, Facebook, YouTube, TikTok, LinkedIn and so on), including monthly content planning, publishing, and performance review.
• Research and analyze trends on digital platforms, track competitor activities, and identify market hot topics to design engaging campaigns.
• Plan and execute creative social media campaigns for online/offline events to boost user interaction and brand impact.
• Build and maintain partnerships with KOLs/KOCs, managing influencer collaboration pipelines.
• Assist in influencer marketing activities (e.g., test drives, seasonal promotions), including content production, publishing schedules, and performance tracking.
• Monitor social media trends, audience insights, and competitor dynamics; propose optimization strategies.
• Use data analytics tools to evaluate social media performance and prepare regular reports to improve content and ad strategies.
Requirements
• Based in Frankfurt.
• Deep understanding of the European Social Media environment and trends.
• Strong sense of storytelling with a lively, engaging communication style.
• Solid aesthetic judgment; bonus points for skills in content creation (images/videos).
• Strong marketing planning and execution abilities, with proven experience in implementing effective social media strategies.
• Excellent communication skills and team spirit, with the ability to analyze performance data and provide actionable insights.
• High self-motivation, responsibility, and ability to work under pressure.
What We Offer
• Opportunity to manage and grow global social media platforms with international exposure.
• A dynamic and creative environment that encourages fresh ideas and innovative campaigns.
• Competitive salary package.
• Career development opportunities in digital marketing, brand communication, and influencer partnerships.