Are you a marketing visionary ready to lead our DACH marketing efforts? We're now seeking a
Strategic Marketing Manager (gn)
to drive growth and profitability by mastering local market dynamics. If you're a data-driven strategist who builds strong relationships and executes impactful campaigns, let's talk!
In this role, you'll be instrumental in shaping our brand's presence and success by bridging global objectives with local market nuances. You'll work cross-functionally to ensure our products and services resonate with consumers, drive new customer acquisition and foster customer loyalty to achieve significant business outcomes. This role reports to Global Director of Marketing.
What you’ll do
Strategy Development
1. Develop tailored marketing strategies that align with company goals while optimizing for local market dynamics.
2. Ensure our brand positioning resonates with local audiences, considering cultural and societal preferences.
3. Allocate resources and marketing budgets effectively for maximizing Brand Metrics, acquiring new customers and improving KPIs such as CAC & ROI
Market & Customer Insights
1. Become our local market expert by analyzing consumer behavior, market conditions, and competitor activities.
2. Collect and act on customer feedback and surveys to continuously improve marketing strategies and product offerings.
3. Identify unmet needs and growth opportunities unique to the local landscape.
4. Interpret quantitative and qualitative data to inform and refine marketing strategies.
Campaign Execution
1. Set the local Marketing Plan for the year .
2. Plan and own budgets for Brand marketing campaigns.
3. Plan and execute engaging online and offline marketing campaigns together with Media agency and Global in-house team
4. Build strong relationships with media, community organizations and local influencers to amplify marketing and PR efforts.
5. Organize or sponsor events that build brand awareness and foster engagement within the local market.
Cross-Functional Collaboration
1. Be the point of contact for Media and PR agencies.
2. Collaborate closely with global marketing and creative teams to adapt global campaigns for local relevance.
3. Partner with merchandise teams, to align marketing initiatives with sales objectives and implement consistent messaging across all touchpoints.
Performance Monitoring & Evaluation
1. Set goals and track KPIs to assess the success of marketing initiatives.
2. Refine and adjust strategies based on performance data and evolving market conditions.
3. Own and report on data such as brand tracking, marketing mix modelling and brand campaign data.
4. Provide regular updates and reports to senior management on the effectiveness of local marketing efforts.
To be successful in this role, we believe you need
1. A Bachelor's degree in Marketing or equivalent.
2. Proficiency in English and German.
3. 3-4 years of marketing experience, ideally from an e-commerce, agency, or startup environment in Germany, with a strong background in strategic planning and execution.
4. Results-oriented commercial mindset, with a clear understanding of metrics like CAC, retention, and ROI — and proven track-record to use them to guide decision-making and achieve marketing goals.
5. Experience working with tools like Google Analytics, MMM, or brand lift studies is a plus.
6. A strong mix of creativity and analytical thinking — you can balance data-driven insights with bold ideas for developing innovative campaigns that resonate emotionally and locally.
7. An excellent communicator and collaborator, able to work effectively with diverse teams.
8. A local-first, consumer-centric approach: You understand the DACH market deeply, including cultural preferences, media behaviors, and regulatory nuances — and know how to localize global strategies without losing sight of the brand’s voice and purpose.
What we are offering
1. A permanent, full-time position in one of Europe's fastest-growing food e-commerce pure players
2. A dynamic and fun team with extensive international interactions between the Nordics and Germany.
3. A job where you make the world a little more sustainable every day
4. A workplace in the heart of Berlin-Kreuzberg or Stockholm
5. Sports and wellness budget
6. A flexible home office solution (3 days per week in the office and we provide your home office equipment)
7. 30 days of vacation plus 5 extra days for the holidays you celebrate or just your grandma's birthday. Plus 30 days of remote work (international stays possible)
None
1. Screening Call
2. Interview with Manager
3. Case Study
4. (Meet the Team)