BBrand Activation Specialist (m/f/d)
In 1952, George Stephen Sr. changed the world of grilling forever when he cut a metal buoy in half, added a cooking grate and three legs – and the legendary Weber kettle was born. Since then, we've been inspiring grill enthusiasts around the world. But we don’t rest on our history – we keep moving forward, constantly innovating and tirelessly shaping the grilling experience of tomorrow.
To help bring our brand to life across Germany, we’re looking for a Brand Activation Specialist (m/f/d) to join our marketing team. This role is ideal for someone passionate about premium brands, integrated campaigns, and delivering impactful consumer experiences across retail and digital channels.
What you’ll do
* Translate strategic priorities into local initiatives in collaboration with country and DACH marketing teams
* Contribute to market analysis and identify insights from performance, trends, and competition
* Support the creation and execution of local go-to-market toolkits and promotions
* Adapt trade marketing materials and deliver strong in-store and digital POS activations
* Ensure quality and consistency across in-store and online brand execution
* Work with communications, digital, and media teams on integrated campaigns
* Localize and implement brand campaigns across key touchpoints
* Support joint retailer marketing plans and retail media execution
* Activate brand messaging across owned channels (weber.com, social, email, Grill Academy, Weber Stores)
* Coordinate with local agencies to ensure campaigns are delivered on time and on brand
* Monitor performance and use insights to optimize campaign effectiveness and ROI
* Assist with budget management and reporting against defined KPIs
What you’ll bring
* 3+ years in marketing, ideally in a premium or lifestyle brand with multi-market exposure
* Experience in brand activation, trade marketing, and campaign execution
* Understanding of omni-channel consumer journeys (in-store and digital)
* Skilled in stakeholder engagement and matrixed environments
* Strategic mindset with hands-on execution and strong organizational skills
* Confident analyzing marketing data and applying insights
* Fluent in German and English; additional languages are a plus
* Comfortable managing multiple projects in a fast-paced environment
What We Offer
* An attractive salary and competitive benefits (company pension scheme)
* 30 vacation days
* Employee purchasing program
* Job bike program
* Gym membership discount
* Annual vouchers for the Weber Grill Academy to enhance your grilling skills
* Grill sessions and company events
Does this sound like an exciting opportunity for you?
Please send us your complete application—including salary expectations and availability—preferably via email to: emeacareers@weberstephen.com