About firefly
firefly is NIO’s next-generation brand built around a broader idea of modern mobility — one that goes far beyond the car. We are creating a lifestyle brand that connects product, culture, design, and experience into a coherent and emotionally resonant whole.
Brand Design is central to this ambition. At firefly, brand is not an overlay — it is a system that shapes how people experience the product, the story, and the world around it.
We are looking for a Creative Lead – Brand Experience Design to constantly evolve this vision, ensuring firefly becomes a distinctive, desirable lifestyle brand with strong cultural relevance.
The Role
As Creative Lead, you will own the evolution of the firefly brand identity across physical, digital, and experiential touchpoints. You will shape how the brand lives not only through the car, but far beyond it — in design language, storytelling, collaborations, and limited editions.
This role sits within the car design cluster, working closely with vehicle designers to ensure brand and product are developed as one coherent expression. You will be the driving creative force behind firefly’s limited editions, using them as bold, high-impact expressions of the brand’s attitude, values, and lifestyle positioning.
You are a hands-on designer first, a creative leader second, and a brand thinker always.
Key Responsibilities
Brand & Lifestyle Identity
* Lead the evolution of the firefly brand identity as a lifestyle brand, not just an automotive one
* Translate brand strategy into a distinctive visual and narrative system that scales across product, communication, and experiences
* Define how firefly shows up culturally — from design language to tone, symbolism, and storytelling
Limited Editions & Brand Expressions
* Act as the creative lead for limited-edition vehicles and brand expressions
* Use limited editions as a platform for experimentation, storytelling, and cultural relevance
* Define the creative vision, narrative, and design language for each edition in close collaboration with car design
* Ensure limited editions become signature brand moments with strong emotional and visual impact
Car Design Collaboration
* Work closely with the car design team as part of the same design cluster
* Ensure brand identity is deeply embedded in vehicle design, CMF, details, and overall experience
* Bridge brand thinking with industrial and automotive design disciplines
Hands-On Creative Leadership
* Personally design and oversee key brand assets and concepts
* Set the creative benchmark through your own work
* Guide complex projects from early concept through final execution
Team Leadership & Culture
* Lead and mentor a small team of graphic designers and art directors
* Build a strong creative culture rooted in craft, curiosity, and clarity
* Provide direction, feedback, and inspiration
AI & Future-Focused Creativity
* Actively integrate AI tools into creative workflows
* Explore how AI can support ideation, visual systems, and brand expression
* Push for smarter, faster, and more experimental ways of working
What We’re Looking For
* Strong background in brand design and identity development
* Experience shaping lifestyle, fashion, or culture-driven brands (can also be automotive)
* Proven ability to lead creatively while remaining hands-on
* Strong sensitivity for aesthetics, storytelling, and cultural relevance
* Strong understanding of AI-supported creative workflows
* Confident communicator, comfortable working across disciplines
* Passion for developing and leading people
* Fluent in English (German a plus)
Why Join Us
* Mission: Help build new global lifestyle brand, not just a car brand
* Team: Work with outstanding people - this includes character, skills and devotion
* Creativity: Shape limited-edition vehicles as cultural and design statements
* Variety: Work at the intersection of brand, product, and experience
* Impact: High creative ownership and long-term, global brand leadership
What We Offer
* 30 days of paid annual leave
* Monthly mobility allowance
* Modern and stylish working offices with an uplifting start-up atmosphere
* Employee pension plan
* Employee car leasing/subscription discount
* A great opportunity to become both a NIO stakeholder and shareholder
* An attractive timing to join NIO as an EV promoter and pioneer
This isn’t just another job. It’s an opportunity to join a movement to change the mobility experience for everyone. If you find that as exciting as we do, come join us!
To apply for this role, please send your CV in English.
We look forward to hearing from you!
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