Vistex is a global enterprise software and services company that helps businesses take control of their mission-critical processes. With a multitude of programs covering pricing, trade, royalties and incentives, it can be complicated to see where all the money is flowing, let alone how much difference it makes to the topline and the bottom line. With Vistex, business stakeholders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar spent or earned is really driving growth, and not just additional costs. The world’s leading enterprises across a spectrum of industries rely on Vistex every day to propel their businesses.
The Senior Marketing Specialist executes and accurately delivers marketing programs that drive regional demand generation in alignment with corporate goals. The objective of the role is to support the end-to-end lifecycle of marketing campaigns and events from creation through design and set-up, to final ROI analysis. The candidate should bring a balanced skillset of creative aptitude and technical knowhow to execute marketing programs.
You will partner with our in-house marketing team, composed of content writers, designers, web developers, and industry managers, to deliver marketing messages that improve brand awareness and drive demand generation.
Responsibilities:
Strategy & Team Alignment
1. Cross-Functional Collaboration: Partner with Sales, BDR, and Marketing team members to define target personas/industries and develop marketing programs in alignment with regional growth objectives.
2. EMEA Integration: Coordinate with the NA & EMEA marketing team to ensure on-time delivery and brand consistency, serving as the final quality check for all regional launches.
3. ABM Execution: Support Account-Based Marketing (ABM) strategy and project management to build high-value pipelines across key industries.
Campaign & Event Management
4. End-to-End Digital Campaign management: Planning, implementing, and monitoring marketing campaigns across multiple channels (ads, email, social media) including identification of customer trends and competitor offerings.
5. Brand Development: Strengthening brand presence through consistent messaging and creative initiatives.
6. B2B Event Execution: Plan and manage regional B2B events to drive brand awareness and lead capture.
7. Content & Creative: Collaborate with design and web teams to produce high-impact marketing materials for all digital platforms.
Optimization & Compliance
8. Performance Testing: Conduct A/B testing on content, forms, and audience criteria to boost open, click, and conversion rates.
9. Data Governance: Maintain strict adherence to privacy laws and opt-out procedures across all digital touchpoints.
10. Lead Nurturing: Execute and optimize automated workflows to move prospects through the funnel via email and social channels.
Reporting & Analysis
11. Full-Cycle Reporting: Track and report on monthly/quarterly KPIs, providing stakeholders with status updates and actionable insights.
12. Data-Driven Strategy: Analyze campaign results and web traffic to provide regional recommendations for continuous demand gen improvement.
About us: The Vistex platform helps businesses finally get control of all their different promotions, rebates, SPAs, discounts, and other incentives. With so many programs across so many partner relationships, it can be impossible to see where all the money is going, let alone how much difference it’s actually making to revenue. With Vistex, business leaders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar they spend really is driving more growth, not just more costs. It’s why global enterprises ranging from Coca-Cola to Sony to Grainger rely on Vistex every day. Vistex | Now it all adds up.™