Company
kp is a globally recognised leader in the packaging and specialty film industry, renowned for its unwavering commitment to sustainability and innovation. The need to act on climate change has never been clearer so we incorporate sustainability into everything we do by #InvestingInBetter - creating innovative products that enhance product protection, shelf life and contribute to reducing the overall carbon footprint.
At kp, we are passionate about ensuring our customers' satisfaction, and we strive to achieve this goal by focusing all our efforts on meeting their evolving needs. Our dedication to drive a positive change in the packaging industry with a focus on quality and sustainability has earned us a reputation as a trusted partner for businesses worldwide.
The Market Development Manager will play a key role in developing and executing strategies and tactics to drive growth and innovation in the Pharma product line. This role has in depth knowledge of the market trends, customer needs, and regulations and leverages that knowledge to develop strategies that creates a sustainable, competitive advantage for kp in Pharmaceutical packaging. The Market Development Manager can be based in one of our core countries in Europe, but preferably near our Montabaur site in Germany, working remotely.
Tasks and responsibilities:
1. Ownership of technical service portfolio and promotion activities including commercial lead of customer projects in the service space in close cooperation with Sales, Application engineering and technology.
2. Leverages knowledge on our capabilities to find adjacent and white space areas for new business. The Market Development Manager will drive an assessment of the opportunity, create business cases and recommendations to the leadership team, and then lead any initiatives approved.
3. Assists all pharma new product commercialization projects, acting as the technical expert and support for Sales to drive implementation of the new product at customers.
4. Uses drug patent information (Drug development phase II and patent cliff products (Generics)) to develop a project pipeline with existing and new customers
5. Act as industry facing voice and subject matter expert for key topics like upcoming regulatory challenges or sustainability to strengthen kp’s reputation as a thought leader and expert.
6. Identifies risks and opportunities in the changing market environment for our business and develops corresponding strong value propositions for our products or services.
7. Facilitates, in conjunction with the Product Line and Marketing Communications teams, promotional activities including, but not limited to, tradeshows, technical symposiums, association presentations, as well as case histories, technical articles, communication briefs for all new products in the product line.
8. Develop relationships with key stakeholders at customers (product developers, packaging designers, sustainability managers), industry partners, allied suppliers, and applicable associations to drive our product and growth strategies to completion.
9. Gathers voice of customer (VOC) and voice of market (VOM) and shares with broader team to map our current capabilities to determine if our current product line meets these needs or we need to develop something, in which case the Market Development Manager will help develop the business case and, in some cases, lead the project.
10. Works closely with Marketing Communications staff to provide product-specific content for print and electronic advertising campaigns, product literature, presentations and sales tools, as well as product positioning ideas for trade show strategy development.
Requirements:
11. Bachelor's degree (B.A. or B.S. – Business/Marketing major preferred); and 5 to 7 years related experience in market/business development roles in a manufacturing company; MBA would be a plus.
12. Strong expertise in engineered materials with plastics experience preferred.
13. Global market experience in the pharmaceutical industry with deep understanding B2B markets.
14. Understanding of selling and marketing to large multi-national companies, value added resellers and converter.
15. A strategic visionary with sound technical skills, analytical ability, strong operational focus and good judgment and reasoning skills, able to define problems, collect data, establish facts, interpret several abstract and concrete variables and draw valid conclusions.
16. Fluent English skills mandatory.
17. Ability and willigness to travel excessively among Europe.
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