Your mission
Rencore is the category leader in AI Governance for Microsoft 365 and the Power Platform. As organizations deploy Microsoft Copilot and AI Agents at scale, the need for structured governance has become a board-level priority - and Rencore is at the center of that conversation.
As Demand Generation Manager, you will design and execute high-impact campaigns, build our account-based marketing (ABM) approach, and accelerate pipeline creation to meet ambitious growth targets. You will turn analyst insights and content into a measurable demand engine, positioning Rencore as the leading voice in AI governance while directly driving commercial outcomes. AI tools are expected across every dimension of this role as standard practice.
Your profile
What Success Looks Like
Pipeline and demand generation
* Design and execute integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
* Own the ABM strategy, tailoring programs to target verticals and priority accounts.
* Drive pipeline progression across funnel stages in close partnership with Sales.
* Pilot and scale demand generation tactics using AI, data, experimentation, and emerging channels.
* Lead content marketing strategy and execution to build a digital footprint that drives brand awareness, thought leadership, and lead generation.
* Align with Sales to ensure leads convert, reducing friction and wasted effort.
Ways of working
* AI first approach to all aspects of campaigns from planning to execution and reporting.
* Bring new ideas, tactics, and tools that strengthen marketing impact.
* Stay agile, balancing short-term demand with long-term brand credibility.
* Collaborate cross-functionally to connect marketing initiatives to overall business outcomes.
Responsibilities
* Own the thought leadership content calendar - commissioning, writing, editing, and distributing content across formats and channels.
* Plan and execute 4-6 major integrated campaigns per year alongside an always-on demand generation program.
* Use AI tools throughout campaign work to maximize output and reduce manual overhead.
* Manage campaign budgets across paid, owned, and earned channels.
* Partner with Sales to ensure tight MQL handoff and feedback loops.
* Run post-campaign analysis and present findings to the leadership team.
* Monitor the competitive and analyst landscape and bring forward content opportunities.
* Support event strategy including Microsoft Ignite, Copilot community events, and Rencore-hosted webinars.
The Profile - What sets you apart
* You are a builder and an operator - someone who thinks strategically but executes hands-on.
* You turn complex ideas into clear, high-impact messaging.
* You build campaigns that generate real pipeline, not just awareness.
* You are data-driven and own performance metrics with confidence.
* You move fast, prioritize well, and take full ownership of outcomes.
Your experience
* 3-5 years in demand generation and acquisition marketing with demonstrable results.
* Proven track record managing cross-channel campaigns with an emphasis on digital (SEO, Social, Paid, Events, Content) and analyst thought leadership that delivers measurable pipeline growth.
* Hands-on expertise with AI tooling, automation, and HubSpot.
* Strong analytical skills and comfort with reporting, dashboards, and attribution models.
* Ability to balance attention to detail with big-picture thinking.
* A collaborative, problem-solving mindset.
Why us?
* High-impact role at the center of a fast-growing category - AI Governance for Microsoft 365.
* Room to build, experiment, and make your mark on the marketing function.
* Hybrid working from Munich or fully remote outside the greater Munich area.
* Modern central office with large rooftop terrace.
* Strong work-life balance, including a paid day off on your birthday.
* Possibility of workation (work from another location for an extended period).
* Well-being support with various offers.
* Choice of company laptop - Windows or Apple.
* International, distributed team with English as the business language.
* Competitive compensation.
About us
Rencore is a venture backed B2B software scale-up that helps enterprises take and stay in control of Microsoft 365 cloud collaboration, AI & Agents, and no-code/low-code technologies. Our platform supports IT teams and end users by simplifying governance, risk management, security, lifecycle control, and cost optimization. This creates a digital workplace that feels structured, reliable, and easy to operate at scale.
We believe in trust, clarity, and real ownership. We also believe that great people thrive when they are given the room to grow and the chance to make an impact. Our team of more than 50 colleagues works across several countries and brings curiosity, ambition, and collaboration to everything we do. We are building a company where smart people move quickly, support one another, and enjoy the process.
Our customers include some of the most respected enterprises in the world such as Lufthansa, Siemens, Amgen, and Honeywell. They rely on Rencore to keep their Microsoft 365 environments efficient, secure, and ready for the future.
Our Mission
We develop governance tools that turn complex enterprise environments into spaces where people can work confidently and responsibly. Our mission is to give organizations the clarity and control they need to run Microsoft 365 and AI at scale.