Job Description : Customer Marketing Specialist Wholesale / Cash&Carry Location : Hamburg Diageo is the worldu2019s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose u2013 Celebrating life, every day, everywhere u2013 has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! The companyu2019s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageou2019s portfolio is well diversified across price-tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. About the Role Diageo invests significantly in direct to consumer brand building, but we have to work collaboratively with our customers to influence the point of purchase activations as this is where the vast majority of our A&P investment sits. You will work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee outstanding execution of our brands. In this position you will sit right at the heart of business, supporting and working as business partner with our sales teams to ensure they have all the insights, growth drivers, and tools they need to deliver brilliant execution of Diageou2019s commercial plan. We aim to shift consumer & shopper behavior to achieve Diageou2019s financial and market share ambition. In this team, we work with field, national, and wholesale commercial teams and alongside the Shopper Marketing and Brand teams to deliver best in class activation. Responsibilities include but are not limited to the following: Building rolling 360-degree activation plans for our Wholesale and Cash & Carry customers with a balance of portfolio and key brand focus Managing the implementation of all activations for your brands Developing and implementing outstanding shopper marketing activities Taking care of the perfect delivery of all assets and tools to convey great activation Partnering with activation agencies and internal stakeholders to develop great shopper marketing concepts Planning, executing, and evaluating trade marketing initiatives, considering commercial frameworks and relevant KPIs Handling the budget for point of purchase activation efficiently About you: Experience required/skills/capabilities/languages 2-3 years experience in a Sales or Marketing function Ideally, professional experience in the cash & carry and wholesale sector Project management experience Time management and prioritization skills Commercial and numerical savvy with attention to detail Existing capability to build relationships and work collaboratively with internal and external partners Problem solver and teammate who can take care of ambiguity and adapt quickly German & English: fluently spoken and written Our Offer An inclusive company culture that puts employees and their development first 30 days of vacation A competitive salary with bonus and many benefits that suit your lifestyle An industry leading parental leave policy u2026and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageou2019s purpose of u201ccelebrating life every day everywhereu201d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Donu2019t let anything stop you from applying! Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-09-11 With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)