As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About the Role:
Denza is the new brand from BYD. The world's largest manufacturer of electrified cars, headquartered in Shenzhen (China), is also coming to Germany this year with its new premium brand Denza. One of the first models of the new BYD brand is the Z9 GT shooting brake, equipped with unique technical features.
As the Marketing Manager, you will be responsible for developing and executing the marketing plan for Germany, aligned with business objectives and global strategies. You will lead national events, manage advertising and digital campaigns, oversee dealer marketing and PR activities, and manage the marketing budget.
This role demands a customer-oriented mindset, excellent digital and communication skills, and a strong ability to prioritize and innovate. You will work closely with the European PR/Events team and local dealers, and cultivate relationships with digital media and social influencers to ensure brand visibility and success.
You will report directly to the Denza Sales Director for Germany, with a dotted line to the BYD marketing teams in Germany and Europe.
Fixed-term for 2 years.
Key Objectives & Responsibilities:
* Establish a holistic communication strategy for the premium brand Denza in Germany, in line with the overall European marketing plan.
* Take responsibility for all brand activations of Denza in Germany, including post-national event analysis to assess the effectiveness of actions.
* Coordinate all press and media engagements in Germany to ensure the brand and product stories are well-represented.
* Align cross-functionally with BYD Europe HQ and Germany internal teams for all communication activities.
Required Skills, Qualifications, and Experience:
* Experience in communication with premium automotive brands, including substantial professional experience in sectors such as automotive, fashion, lifestyle, and initial leadership experience.
* Previous experience in both marketing and PR.
* Pragmatic, hands-on approach with a can-do mentality and explicit problem-solving skills.
* A proven network in the German media landscape.
* Fluent German and English skills; additional languages a plus.
* Willingness to travel and work cross-functionally in diverse, international teams.
This position is designed for a proactive, strategic thinker who is ready to take on the challenge of establishing a new brand in a competitive market. You will need to be hands-on and directly involved in the operational implementation of tasks. This role offers a unique opportunity to shape the future of Denza in Germany and contribute significantly to the brand’s success.