About this Position
The Head of CX Demand Center Europe, is a new strategic leadership role responsible for driving customer demand creation and conversion across industrial adhesive SBUs in the region. This role – positioned in ACM Marketing Europe - will lead a newly established cross-functional team tasked with managing digital media campaigns, CRM/lead management, a centralized contact center, analytics and inside sales The Head of CX Demand Center, Europe will work closely with regional business heads, sales leaders & teams, technical and marketing teams to convert this new demand achieving measurable results. This role also requires a proven ability to lead change within a complex organizational environment.
What you´ll do
* Oversee the activities of the demand center team, including digital media campaigns, agency handling, CRM/lead management, contact center operations, analytics and inside sales
* Create and implement demand creation, conversion, and optimization strategies tailored to the unique needs of industrial adhesive SBUs in the region
* Strategize and manage digital campaigns while enhancing CRM and lead management processes to improve lead quality & conversion
* Work closely with regional business heads, sales leaders, and marketing teams to ensure alignment and deliver measurable business outcomes
* Leverage data analytics to evaluate campaign effectiveness, customer behavior, and operational efficiency, driving continuous improvement and actionable insights
* Champion change initiatives in the region to align teams with demand center objectives and foster a culture of collaboration and innovation
What makes you a good fit
* Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
* 10+ years of experience in B2B marketing, sales, or service, ideally within the chemical, industrial sector or digital marketing agencies
* Proven experience in b2b marketing techniques (e.g. demand generation, marketing automation) & campaigns steerin
* Expertise in digital marketing, agency steering, CRM platforms, analytics, and inside sales
* Exceptional collaboration and communication skills, with the ability to influence at all organizational levels and demonstrated ability to manage change and drive organizational transformation
* Fluent English skills
Some perks of joining Henkel
* Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
* Diverse national and international growth opportunities
* Global wellbeing standards with health and preventive care programs
* Gender-neutral parental leave for a minimum of 8 weeks
* Employee Share Plan with voluntary investment and Henkel matching shares
* Company Pension Plan 100% financed by Henkel
* MEGA Preventive Health Insurance
* CareFlex Supplementary Care Insurance
* Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.