Sales Director (Country Manager – Germany)
Location: Remote (Based in Germany)
Work Model: 100% Remote
Contract Type: Local third-party agency contract (until local entity is established)
Compensation:Approx. 250k EUR per year
(60–70% base salary + 30–40% performance-based commission & bonus; negotiable and open)
Company Overview
Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of loyal customers, the company is committed to delivering high-quality products at competitive prices.
As part of its international expansion strategy in Europe, the company is building localized teams and sales infrastructures across key markets. Germany is a strategic priority, and we are seeking an entrepreneurial and results-driven Sales Director (Country Manager) to lead and scale the business locally.
About the Role
The Sales Director (Country Manager – Germany) will be responsible for building and scaling the offline sales and channel ecosystem in Germany.
This is a high-autonomy, entrepreneurial leadership role, ideal for candidates who want to:
* Build a market from scratch
* Own strategy, execution, and results
* Grow into a General Manager role as the business scales
The role works closely with Global HQ (China) while leading all local market operations in Germany.
Key Responsibilities
* Develop and execute the offline sales and channel strategy for the German market
* Build, manage, and expand dealer, distributor, and reseller networks
* Drive B2C channel development through offline and hybrid sales models
* Define and implement go-to-market strategies, pricing models, and brand positioning
* Establish sales targets, budgets, KPIs, and performance tracking mechanisms
* Recruit, train, and manage a local sales team
* Maintain strong relationships with key local partners and stakeholders
* Conduct market research and competitor analysis
* Collect customer and channel feedback to support product optimization and market fit
* Coordinate closely with HQ teams including product, supply chain, logistics, and marketing
Must-See Requirements
Experience
* 8+ years of experience in offline sales and channel development
* Background in tools, 3C electronics, mobile phones, or consumer electronics
* Strong experience in B2C channel sales
* Minimum 3 years managing teams of 10+ people
* Proven track record of building and scaling local sales organizations
Industry Background (Highly Preferred)
* Mobile phones / smartphones
* 3C electronics
* Professional tools & equipment
Language & Profile
* High Level Chinese speaker (mandatory)
* Fluent English (working level or above)
* Fluent German (mandatory)
* Deep understanding of the German and European markets
* Strong network with local distributors, dealers, and retail partners
Legal
* Must be legally eligible to work in Germany
Why Join
* Build and lead the German market from scratch with full ownership
* High-impact leadership role with end-to-end responsibility
* Clear path to General Manager as the business expands in Europe
* Competitive and flexible compensation package
* Fully remote role with close collaboration with a global leadership team