Marketing manager dach (m/w/d)

Job Description Reporting directly to the EVP Marketing & Communication, you’ll be responsible for the following tasks: Sales marketing & communications: Develop & lead the execution of a Marketing plan for DACH with the SEVP EMEA VP & Country Manager DACH : identifying key customers/key verticals to target in the area, roll-out key messages and products/offers to highlight over the region etc. Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media, PR, videos, business case) and analyze their impacts (ROI, KPI etc.) in order to be shared with stakeholders Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate product presentations designed at Group level (in English). Events Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow, conferences, partners events…) Set targets ( of leads, opportunities, revenue generated) linked to the shows and review impact and ROI of shows Manage event organization and execution with internal team and external providers (booth contractor etc.): preparation of demo and samples for demo in collaboration with product marketing team etc. Ensure lead generation, improved awareness & visibility through events with the Communications and Product Marketing team, ensure that the company’s visibility, the product awareness and positioning will be properly presented and amplified through shows Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned Internal Support & lead internal communications initiatives for the DACH region, together with regional HRBPs