Purpose & Overall Relevance for the Organization:
* Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
* Lead and manage the internal creative team to achieve worldclass results
Key Responsibilities:
* Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital
* Develop concepts and creative strategies that fulfill objectives of category, concept, brief
* Collaborate with Product Design team to ensure holistic storytelling
* Collaborate with cross-functional team members to ensure consumer- and brand focus
* Set priorities, creative and assignment-related, of team
* Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing)
* Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
* Review and approve production stages of creative execution
* Maximise results within given budget and timeframes
* Participate in creation of annual and long-term Creative Direction strategies
* Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
* Identify opportunities of improvement and change, and initiate own proposals/projects
* Seek out new Design resources that can deliver world class results
Key Relationships:
* Design Directors, Creative Directors
* Product Designers
* Brand Communications
* Retail, C2C
* Product Teams
* External Agencies and Art/Creative Directors
* External Creative Resources
Knowledge, Skills and Abilities:
* IT skills: Excel, Word, PowerPoint: advanced /Outlook
* Design apps: expert
* Strong visual and verbal skills with the ability to create impactful/exciting visuals
* Language: English: excellent
Another European language: fluent
Requisite Education and Experience / Minimum Qualifications:
* Under-graduate level Design education or combination thereof
* Solid education and advanced experience in the creative development of communication tools
* At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level
* 3 years personnel management experience
* Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
* Passion for adidas and it’s mission
* Passion for sports, culture, design