Join to apply for the Head of Marketing (B2C Growth & Brand) role at StudySmarter | VaiaJoin to apply for the Head of Marketing (B2C Growth & Brand) role at StudySmarter | VaiaWe’re looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn’t your typical "Head of" role. You’ll work as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and creators — identifying, testing, and executing the next growth bets.Your RoleWe’re looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn’t your typical "Head of" role. You’ll work as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and creators — identifying, testing, and executing the next growth bets.In this role, you will:Identify and prioritize the most promising acquisition and brand growth levers — based on data, market trendsBuild and scale user acquisition strategies across all marketing areas such as SEO, influencers, content, brand activations, partnerships, and moreDrive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROILead the evolution of StudySmarter into a truly global B2C lovebrandA highly creative eye for trends, design, and engagement mechanicsProject management skills to drive cross-functional initiatives from 0 to 1Work across both web and mobile environments, coordinating with product and design teamsWrite copy, build landing pages, launch experiments, and analyze results end-to-endWhat you need to succeedYou’re a well-rounded marketer with strong analytical skills and sharp creative instincts. You care about results, move fast, and thrive when given ownership and autonomy.You have:3–6 years of experience in B2C growth marketing (mobile + web), ideally in fast-growing tech or consumer brandsA track record of acquiring large volumes of users (millions+) through a mix of performance, organic, and community-led channelsExperience with social media and community building — from strategy to content to growthStrong understanding of UA metrics, funnel analytics, and LTV/CAC economicsExecutional knowledge of SEO/AIO, influencer/creator campaigns, affiliate/partnerships content strategy, and copywriting, growth hackingA deep interest in brand and design — you know what good looks like and how to do it againProject management skills to own complex, multi-channel initiatives from idea to executionWhy StudySmarter?Work directly with the founders on some of the most strategic, high-impact topicsTotal ownership and speed — we enable you to get things doneA truly flexible, fun, trust-based culture with the smartest minds to work withMillions of active users, real data, and a product that genuinely helps peopleYour work will be seen, measured, and celebrated — and you'll directly shape the future of one of Europe's top edtech companiesBe part of a purpose-driven company that values creativity, ownership, and velocityAbout usAt StudySmarter, we are building the world's leading education platform, making learning easier and more accessible for millions of students worldwide. As a fast-growing EdTech company, we’ve been named one of LinkedIn’s Top Startups 2024, App of the Day by Apple, and won several worldwide awards. As a company, we are pioneering with AI in Education and always work at the forefront of innovation.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesSoftware DevelopmentGet notified when a new job is posted.Sign in to set job alerts for “Head of Marketing” roles.Vice President Marketing (w/m/d) 100 % remoteHead of Marketing (m/w/d) im D2C-EcommerceHead of Marketing Intelligence & Automation (f/m/x)Head of Digital Performance - Digital Marketing AgencyImeon CMO Head of Marketing (Co-Founder-Rolle / Equity)Head of Growth Marketing - (Remote - Germany)Strategist CMO - Shape the Future of Business Education GloballyHead of Sales & Marketing // CEO-in-Training (m/w/d)Cologne, North Rhine-Westphalia, Germany 1 week agoTeam Lead Performance Marketing (Search) (f/m/x)Head of Online Marketing (m/w/d) StellvertretungAachen, North Rhine-Westphalia, Germany 1 month agoBonn, North Rhine-Westphalia, Germany 1 day agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr