Job Description
About Us
S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs, and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia, and Gildan to reach our diverse customer base.
We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees, and suppliers through our core values of service, deep relationships, innovation, continuous improvement, and accountability.
About the Role
Prime Line is seeking a strategic Ecommerce and Digital Marketing Manager to lead the growth and evolution of our Shopify-powered digital presence. You will be responsible for driving qualified traffic and ensuring that our digital catalog provides a high-end, seamless experience that converts visitors into high-value leads.
This role reports to the Director of Marketing and works cross-functionally with various teams including Marketing, Technology, Customer Service, Sales, Operations, and others.
What You Will Do
* Shopify CMS: Act as the strategic owner/liaison with IT of our Shopify-powered site. Manage all website operations, ensuring the digital catalog is accurate and optimized for a “browse-to-inquiry” user flow.
* Lead Generation & UX Optimization: Create a roadmap for web content and UI/UX improvements, streamlining how customers discover products and interact with our team.
* Search Visibility (SEO): Implement a comprehensive Shopify SEO strategy focusing on technical site health and content marketing.
* Analytics & Performance Insights: Utilize GA4 and Shopify’s reporting to monitor traffic patterns and user behavior, translating data into actionable insights.
* Shopify App & Tool Management: Manage and optimize the Shopify app stack, ensuring a high-performance, mobile-responsive experience.
What We’re Looking For
* Education: Bachelor’s degree.
* Ecommerce Experience: 3+ years’ experience in managing ecommerce and digital marketing operations.
* Marketing Expertise: Strong knowledge of digital marketing, including SEO, SEM, and paid media channels.
* Communication: Outstanding communication and interpersonal skills.
* Technical Skills: Proficiency in various digital technologies (e.g., Google Analytics, NetSuite, Shopify).
* Getting Things Done: Excellent analytical skills and strong project management skills.
Compensation & Schedule
Salaried: based on experience
Monday – Friday (9am – 5pm Eastern) Full-Time, exempt. Some travel will be required.
Equal Opportunity Employer
S&S Activewear is committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer.
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