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Senior global brand manager women's health (m/f/d)

Hamburg
Bionorica
Brand Manager
Inserat online seit: 28 April
Beschreibung

Nature offers increasing opportunities. Grow with us.Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.To strengthen our Global Marketing team, we are looking for a creative and strategicSenior Global Brand Manager Women's Health (m/f/d)who will take responsibility for our Women's Health products.These are the tasks for this position:- Development of a mid-term vision, ambition, and strategy for our brands in the Women's Health products sector, taking into account country-specific market conditions and cultural differences- Design and maintenance of brand identity, ensuring brand consistency across all channels- Responsibility for the entire brand experience throughout the product lifecycle- Conducting analysis of campaign results and consumer insights for continuous improvement- Management and maintenance of global brand books to ensure a consistent brand presence- Conducting market and consumer research to derive actionable insights- Leading the product portfolio and lifecycle management (LCM) to maximize market success- Planning and monitoring brand budgets to ensure financial efficiency- Sharing, reusing, and leading the global brand community to promote best practices- Developing and implementing strategies to increase brand awareness and attractiveness- Creating core creative ideas and campaigns to support our global brand strategy- Defining compelling brand stories based on deep consumer insights- Close collaboration with relevant country colleaguesThese are the requirements you should meet:- Completed studies in Marketing, Business Administration, or similar experience- Several years of experience in brand management, ideally in the pharmaceutical or herbal sector- Proven track record in developing and implementing brand strategies and campaigns- Strong analytical skills and experience in conducting market research- Creativity combined with a strategic approach- Ideally first experienc with the "How Brands Grow" approach to evidence-based marketing- Ability to work in a dynamic international environment and lead cross-functional teams- Proficiency in English, both written and spokenWhat we offer:- A globally operating, family-owned company with a commitment to social responsibility- Flexible working time models and remote work options (60–80 % home office per month) to support a healthy work–life balance.- Responsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension scheme- Exciting prospects in a globally growing company with a wide range of professional and personal development opportunitiesContact:Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you!Join us!Contact personBionorica SEHuman ResourcesTheresa Frankwww.Bionorica.De

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