Overview
Manpower is seeking to recruit a Digital Marketing Specialist to join our client's team.
Responsibilities:
* Plan, execute, and monitor multi-channel digital campaigns across Google Ads, social media, email, and display advertising.
* Maintain and update the company website using CMS tools (e.g., WordPress).
* Manage and optimize SEO/SEM strategies to increase search visibility and web traffic.
* Write and brief SEO-optimized content, including news articles and blog posts.
* Research and identify relevant keywords and search terms, and optimize on-page elements (meta tags, headers, alt texts) for SEO.
* Monitor and analyze SEO/SEA performance, providing data-driven recommendations.
* Develop strategies to acquire high-quality backlinks and improve domain authority.
* Enhance site structure, page speed, and mobile performance for better user experience and rankings.
* Co-manage Google Ads campaigns, track performance, and report using tools such as Google Analytics and Google Search Console.
* Stay updated with the latest digital marketing trends, tools, and best practices.
* Support lead generation and nurturing through marketing automation and CRM platforms.
Requirements:
* Excellent command of English and German, both written and spoken.
* Bachelors degree in Marketing, Digital Media, Communications, or a related field.
* Minimum 2 years experience in digital marketing or a similar role.
* Strong knowledge of SEO/SEA, with practical experience using Google Analytics, Google Ads, Bing Ads, and Google Search Console.
* Proficiency in graphic design tools (Adobe Creative Suite, Canva) and CMS platforms, ideally WordPress.
* Familiarity with email marketing and automation tools such as Mailchimp, HubSpot, or Salesforce.
* Strong analytical and reporting abilities.
* Excellent communication skills with high attention to detail.
* Creative mindset, able to work independently and collaboratively.
Job Info:
* Type of Contract: Indefinite
* Salary: Depending on experience
* Work Setting: Hybrid
* Working Days: Monday to Friday
* Working Hours: 8:30 - 17:00 (flexible)
* Candidate location: Willing to relocate to Germany
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