Online Marketing Manager | SEO, SEA, Performance Marketing Essen, Germany | Full-Time | Hybrid A well-established healthcare organisation with over 25 years of industry experience is looking for an Online Marketing Manager (SEO & Performance) to join its growing marketing team. The company operates one of the leading dental networks in Germany, connecting millions of insured patients with over 1,000 dental practices. Through a powerful digital platform that attracts millions of website visits each year, the organisation plays a key role in improving access to high-quality dental services. As the business continues to invest in its digital presence and performance marketing, this role will take ownership of SEO strategy, performance optimisation, and data-driven growth initiatives. The Role You will be responsible for driving the company's SEO and digital performance strategy, improving visibility across multiple digital platforms and supporting the growth of a large network of partner dental practices. Key responsibilities include: Developing and executing SEO strategies across On-page, Technical, and Local SEO Analysing website performance using tools such as GA4, Google Search Console, and SEO platforms Leveraging AI-powered tools for keyword research, content optimisation, competitor analysis, and marketing automation Managing and optimising Google Business Profiles Overseeing SEO activities for 70 partner practices Translating data insights into clear optimisation strategies and growth initiatives Coordinating with external agencies and service providers Maintaining and improving website and marketing data within CMS and databases Requirements Proven experience in SEO and performance marketing (SEA experience is beneficial) Strong experience with analytics and SEO tools A data-driven mindset with strong analytical skills Basic technical knowledge of HTML, CSS, and JavaScript Structured, independent, and pragmatic working style Fluent German and strong English language skills What's on Offer Salary of up to €65k (depending on experience) Continuous training opportunities Corporate health and wellbeing initiatives Private supplementary health insurance and an attractive pension scheme Long-term job security within a stable and growing healthcare sector Team events, company trips, and social activities Employee leasing programmes for cars, e-bikes, and tech gadgets This is a great opportunity to join a modern, expanding organisation that is investing heavily in digital growth and innovation.