Senior Manager, Social & Influencers Germany Role Purpose u202f The Senior Manager, Social & Influencer Germanyu202fis responsible foru202fcreating and executingu202f best-in-class social & influencer strategies u202fthat elevate the cultural relevance, conversation share, and digital engagement of theu202fCoca-Colau202fCompany's portfolio in Germany.u202f This is au202f newu202fmarket-level capability, introduced only in Top 9 countries to bring influencer, creator, and social activationu202f closer to consumers, and to ensure the discipline is tightly integrated intou202f local brand plans, IMX strategies,u202fCentralu202fOU frameworksu202fand commercial realities .u202f The Senior Manager is au202f handsu202fonu202fexpert u202fin creator partnerships, social channel strategy, cultural listening, influencer governance, andu202freal-timeu202fcontent activation. With no central support, this role mustu202fdemonstrateu202f entrepreneurial drive, strong stakeholder management, and the ability to orchestrate multiple internal and external partners (agencies, creators, platforms, bottlers) to deliveru202fhigh impact,u202fhigh qualityu202fsocial/influencer content that drives brand love and business outcomes.u202f Whatu202fYou'llu202fDo for Us u202f Social & Influencer Strategy Localise the central OU social & influencer strategyu202ffor international brands for in-market activation, and develop theu202fin-marketu202fspecificu202fsocial & influencer strategy u202f for key local brands, aligned with local brand teams, Connections, Creative, and Commercial priorities, in alignment with the Central OU Social & Influencer team's governance and guidelinesu202f Identifyu202fculturally relevant moments, communities, creators, and platforms that can amplify brand narratives and unlock organic reach.u202f Ensure influencer & social plans are integrated early in the brand planning cycle and designed to drive measurable outcomes across the consumer journey.u202f Influencer Program Execution u202f Identify, evaluate, brief, contract, and manage influencers/creators across micro,u202fmid-tier, macro, and celebrity tiers, ensuring relevance, authenticity, and brand safety.u202f Partner with agencies to manage influencer sourcing, contracting, coordination, content review, and performance tracking.u202f Driveu202f alwaysu202fon creator programming, realu202ftime cultural activation, andu202fcampaign specificu202finfluencer bursts.u202f Social Program Execution Execute the organic social media strategy for key local brand(s) by overseeing the appointed agency and ensuring day-to-day delivery across organic social channels. Actively apply the central trend-spotting process to identify and activate relevant real-time opportunities within the brand's organic social content, and execute them in alignment with the local team and agency. Work closely with Media to identify organic posts on local channels that are suitable for paid amplification, supporting the achievement of Paid Media objectives. Consistently use centrally provided tools, platforms, and processes to manage planning, execution, reporting, and collaboration. Content Development & Social Storytelling u202f Shape and oversee the creation ofu202f social first,u202fplatform nativeu202fsocial & influencer content u202fin collaboration with creators, brand teams, and creative partners.u202f Ensure social & influencer content ladders up to brand narratives and is built to perform natively on TikTok, Instagram, YouTube, X, Snapchat, etc.u202f Promote experimentation with new creative formats, emerging creators, and platform innovations, in alignment with the central OU Social & Influencer team.u202f Scale centrally created assets, content, and themesu202fu202f Governance, Compliance & Brand Safety u202f Ensure local influencer activityu202fcomplies withu202fall internal rules, legal requirements, advertising standards, and disclosure guidelines.u202f Collaborate withu202fthe central OU Social & Influencer team,u202fLegal, Procurement, Finance, and IMX to manage contracts, negotiations, payment process, and brand safety frameworks.u202f Maintain consistent governance processes for influenceru202fselection, briefing, content approval, and reporting.u202fSharing learnings and best practice with Central OU teamsu202f Act as key community member across all advocacy and influencer stakeholders across countries and with the central teamsu202f Measurement, Analytics & Optimization u202f Track influencer and social content performance using dashboards, IMX measurement tools, platform analytics, and custom evaluation frameworks.u202f Connect the loop between impressions u2192 expressions u2192 engagement u2192 traffic u2192 conversion u2192 advocacy.u202f Provideu202fpostu202fcampaignu202freviews and insights to strengthen future strategy and investment decisions.u202f Contribute to central Social & Influencer reporting Crossu202fFunctionalu202fLeadership (without people management) u202f Partner with Local Brand Teams to ensure social & influencer work is connected to brand strategies, campaign ideas, and activation calendars.u202f Partner with the central OU Social & Influencer team to ensure all local social & influencer activities are in line with the OU-level strategy and guidelines Collaborate with Creative (Consumer), Creative (Shopper), Media, Connections, Insights, Digital, and Commercial partners.u202f Coordinate withu202fcentral teams, andu202fbottler teams to ensure influencer and social programs land effectively at pointu202fofu202fsale and in customer environments.u202f Relationships & Network Collaboration u202f In collaboration with the Central Social & Influencer team, build & maintain strong relationships with social platforms (Meta, Google, TikTok, Snap),u202fcreatoru202feconomy partners, and cultural communities.u202f Work within the globalu202fregionalu202flocal network to source best practices, creative inspiration, and new emerging models.u202f Collaborate with agencies and contractual workers to deliver best-in-class social & influencer work for the market Qualifications & Requirements u202f Bachelor's degree in Marketing, Communications, Digital Media, or related field.u202f 6-8 years u202fof experience in influencer marketing, social media strategy, digital content creation, or cultural partnerships (FMCG preferred but notu202frequired). German language essential Deep cultural understanding of the country this role supports, including fluency in the main language of the country Deep understanding of creatoru202feconomyu202fdynamics, platformu202fbehaviours, and best practices across TikTok, Instagram, YouTube, and emerging channels.u202f Experience managing creator partnerships, negotiations, briefings, content approval, and performance evaluation.u202f Strong storytelling and content development skills with the ability to guide creators and agency partners.u202f Strong analytical capability; able to interpret social analytics, creator KPIs, and campaign measurement frameworks.u202f Excellent stakeholder management, influencing, and communication skills.u202f Experience working in networked/crossu202ffunctionalu202fenvironments (brand, legal, media, IMX, creative, procurement).u202f Ability to thrive inu202fhighu202fpaced,u202ffastu202fchangingu202fenvironments with a strong level of autonomy.u202f Culturally curious; connected to emerging creators, trends, and digital culture.u202f What We Can Do for You u202f Impact: u202fShape howu202fCoca-Colau202fbrands show up in culture and across creator communities in a major global market.u202f Creative Playground: u202fWork with top creators, platforms, and agencies to craftu202fcuttingu202fedgeu202fsocial content.u202f Network Growth: u202fCollaborate with global and regionalu202finfluenceru202fand social experts to scale best practices.u202f Empowerment: u202fOperateu202fwith autonomy and entrepreneurial freedom as GB builds local social/influencer capability for the first time.u202f Confidentiality Notice u202f This job description outlines the general nature and key responsibilities of the role.u202fDuties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.u202f Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model Location(s): Germany City/Cities: BERLIN Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: April 22, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. Annual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.