Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. Our range of products are sold via both our own online website as well as E-Commerce platforms and via our dealers and our own retail stores worldwide.
With strong growth and expansions in place, we are now seeking a head of Sales and Marketing for DACH to join our operations based in Düsseldorf.
You will be a leader within your field with over 10 years of dynamic sales and marketing experience. You will chart the course, develop the vision, and implement the plan that will propel the company towards increased market share and greater brand recognition. Reporting directly to the CEO, the head of Sales and Marketing will be a strategic thinker with proven leadership experience. Accountable for delivering measurable results that achieves and exceeds revenue and margin targets for regional B2B & franchise, retail, e-commerce operations, this position will be capable of contributing meaningful insight to the sales and marketing functions and play an integral role in the overall development of the organization. You will also be a key member of the management team in Germany, responsible for growing Direct-to-Consumer side of the business and creating and executing a compelling go-to-market plan. The Director will drive customer growth, leveraging data and performance marketing to scale the company in the region.
This role will require you to :
* Establish and manage the Sales and Marketing roadmap for the company and be responsible for full P&L of regional B2B & franchise, retail & e-commerce, and marketing departments. Analyze and evaluate the effectiveness of sales, methods, costs, and results.
* Develop and implement annual business plans and manage to monthly, quarterly and annual expense and revenue budgets.
* Devise and plan short and long-range Sales and Marketing strategies and establish departmental goals, objectives, policies, and operating procedures.
* Develop strategies and tactics for increasing market share within existing accounts and markets, while expanding into new selected verticals.
* Establish clear sales metrics and benchmarks for measuring progress and maintaining focus; create a digital marketing performance program that can track, measure and analyze performance.
* Plan and develop annual sales promotions and pricing strategies for Germany.
* Oversee the marketing plan, strategy, and work closely with team across the Leon Cycle group.
* Monitor and provide detailed sales forecasting based on the market trend and competitor products & activities.
* Provide leadership, direction and management to the Sales and Marketing team in a manner that ensures exceptional service to all stakeholders and that produces market differentiation and competitive advantage.
* Develop a strong team. Coach, mentor and develop existing professionals.
Ideally you will have :
* A minimum of 10 years of Sales and Marketing management experience with a demonstrated track record of accomplishments. Start-up experience is highly regarded.
* Proven success in a marketing / retail / e-commerce / B2B / franchise environment, preferably within the sports, sporting, consumer goods or e-mobility industries.
* Proficient in financial analysis and establishing Sales and Marketing budget and action plan by leveraging data analytics to drive business performance.
* Has a proven track record leading and scaling a business with a strong focus on conversion, customer acquisition and retention.
* Great track record of hiring and growing Sales and Marketing teams and ability to do so with speed.
* Hands-on experience strategizing and negotiating complex Sales and Marketing deals. Able to work in a fast-paced work environment, comfortable with rapidly changing landscapes and market pressures.
* Great strategic planning, organizational, and creative thinking skills with entrepreneur mentality.
* Possesses a positive, can-do attitude, highly collaborative and able to work well cross-functionally and effectively with both creative and operational partners; able to develop and nurture effective relationships at every level of the organization.
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