Campaign & Audience Specialist
About us
Nestlé Business Services (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Integrated Marketing Services (IMS) and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement of processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
If this describes you, and you are looking to join a business where you can really add value, it’s time to consider joining NBS!
Position Summary
The Campaign and Audience Specialist will be responsible for managing and optimizing audience segments and campaigns. This includes email campaign production and deployment across campaign CMT's from brief reception to monitoring and reporting, includes also planning and segmentation, the production and/or integration of HTML based emails, testing for functional and display quality, troubleshooting and correcting issues using HTML coding, target the correct segments, managing the client approval process and scheduling the campaign sending.
A day in the life of..
* Implement database segmentation on email marketing tools
* Build and maintain automated campaigns to ensure timely and relevant messaging to our users
* Analyze campaign performance data and use insights to inform future strategies and optimizations
* Ensure campaigns’ deliverability using email marketing best practices and analysing KPIs
* Design and execute A/B tests to improve engagement and deliverability
* Create and edit HTML based on templates, including revising and making changes/corrections when necessary
* Keep up to date with the latest industry trends and best practices in audience segmentation and campaign optimization
* Liaise with CRM Services key Business Stakeholders, to integrate Guidelines and align Service Lines. Liaise with CRM Services Lead Specialist for Continuous improvement
* Build effective relationships with internal and external international stakeholders
What will make you successful
* Bachelor's degree in marketing, communications, or a related field
* 3+ years of experience in audience segmentation and campaign management, preferably within the tech industry
* Experience with any tool of Email Marketing (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Eloqua, Klavyio), with a strong preference for Salesforce Marketing Cloud
* Strong analytical skills and experience using data to drive campaign optimization
* Ability to work independently as well as in a team environment
* Strong project management skills with the ability to manage multiple projects simultaneously
What we offer
Here at NBS Braga/ Lisbon we care about our Talents, and we continuously work to have our teams engaged and our people achieving their best professional performance, wit
* Development of expertise in Nestlé’s Shared Services Business
* Immersion in a culturally diverse team
* Local and International Exposure
* Flexible working environment
* Engagement and wellbeing activities
* Competitive salary and annual bonus according to your performance
* Meal Allowance Card
* Flex Benefits - At NBS you can chose what benefits are more suitable for you
* Make part of the Nestlé Club and get discount in several partners
* Free coffee (and good coffee) at the office
* Company equipment according to professional needs
* E-learning courses and training program to get you where you aim to be
* Career progression and possibilities for International Career