About Our Company
LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.
With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we're not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.
Our vision:
To build the first full-stack financial services hub for the world's immigrant population.
Who You Are
You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.
Job Summary
The ideal candidate will be someone who has helped launch a new product to a new market, someone with events marketing experience and partnership development.
* You are entrepreneurial and a self starter
* You take risks and are not afraid to try something new
* You are tenacious and find a way to win
* You are results oriented and data-drive
* You are quick to adapt to a new cultural environment and comfortable immersing yourself
* You are bias to action, critical in your thinking and independent
* You are persuasive and communicate clearly to do so
* Ambitious targets don't scare you
* Are wIlling to travel and work some weekends
Responsibilities
5. Brand Advocacy:
* User Acquisition:
* Develop and execute comprehensive user acquisition strategies tailored to assigned markets
* Utilise and efficiently manage a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users.
* Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
* Community Engagement:
* Lead community-focused actions to build and nurture a strong and engaged user base.
* Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
* Create and manage relationships with different types of community partners
* Partnership Development:
* Identify and establish partnerships with relevant businesses and organisations to drive user growth.
* Negotiate and manage partnerships to ensure mutual benefits and successful collaborations.
* Market Research and Insights:
* Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
* Provide insights and feedback to the product and marketing teams to refine Lemfi's offerings and messaging.
* Serve as a the advocate and voice of the user internally
* Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm.
* Promote LemFi's mission, values, and services through various communication channels.
Requirements
* 2–4 years of experience in community growth, field marketing, or go-to-market roles (preferably in fintech, diaspora communities, or multicultural markets) You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed. And you are used to working against targets.
* Good analytical skills
* Strong understanding of Nigerian communities in Germany.
* Excellent communication and interpersonal skills.
* Ability to think creatively and strategically to solve problems and drive growth.
* Self-motivated, proactive, and able to work independently in a remote setting.
* Location- Germany