Introduction At DENPAFLUX, we're building the future of electronics with first-to-market EMC capabilities that empower design engineers and modern electronics companies to deliver EMI-free products to market. Achieving this goal requires a dynamic team of talented individuals like you! As a Demand Generation Specialist, you'll be part of our GTM team, reporting directly to our Growth Manager. You'll gain hands-on experience in marketing strategies while developing your skills in a supportive and collaborative environment. Please note: Legal authorisation to work in Germany (work permit, EU citizenship, or equivalent) is required for this job role. Role Overview The Demand Generation Specialist will play a crucial role in both demand generation and building brand authority activities: Create awareness, build brand authority, and generate interest in DENPAFLUX's product & offering via paid & organic channels. Focus on top-of-funnel marketing activities to create demand before prospects are ready to buy Key Responsibilities: Develop, implement, and optimise SEA campaigns (Google Ads, LinkedIn Ads, YouTube). Apply programmatic advertising and retargeting strategies to nurture leads. Manage ad structures, keywords, and bidding strategies to improve KPIs (CTR, CPC, ROAS). Lead multi-channel campaigns across paid search, display, social media, and email to drive consistent results across various touchpoints. Manage social media platforms like YouTube and LinkedIn & content distribution channels. Optimise lead generation funnels to improve conversion rates at each stage. Run & manage A/B tests to compare various campaign elements like ad copy, landing pages, targeting to identify the best-performing strategies. Work with cross-functional teams (Sales, Customer Success, Ops) to align demand generation efforts. Stay updated with changes in digital advertising platforms, algorithms, and marketing trends. Work closely with sales to ensure high-quality lead handoff and establish feedback loops. What We’re Looking For: Bachelor's or Master's Degree in Marketing, Business, or relevant field Strong written and verbal communication skills in English (C1 level minimum) 2-3 years in demand generation or digital ads (Google, LinkedIn, YouTube) preferably in B2B markets In-depth knowledge of Google Ads, Bing Ads and relevant tools such as Google Analytics, Google Tag Manager or similar solutions Familiarity with CRM tools (e.g., HubSpot, Salesforce) for tracking and managing leads Strong analytical skills and the ability to make data-driven decisions Team player who can also work independently and in a structured manner What We Offer: A hands-on learning experience with mentorship from the Marketing Lead and Commercial Director A collaborative and innovative work environment that encourages creativity and growth A chance to contribute to the success of a cutting-edge SaaS startup Your preferred working device (MacBook or Windows) and other workstation accessories Hybrid working environment (office and work from home) Transportation discounts, monthly vouchers & other benefits